Account Based Marketing (ABM). You have likely heard this term more often than not this year, because ABM is not new, but it has gained some serious traction, and I predict it will only get bigger into 2017. The 2016 ABM Benchmark Survey Report found that close to half (47%) of marketers surveyed have an ABM strategy in place, with 33% planning to implement ABM within the next 18 months. So with all this ABM talk you need to get your 2017 strategy in place so you don’t’ get left behind.
How do you do this? It’s likely time to invest in the technology and resources to make it happen. As the Marketo Practice Manager here at The Pedowitz Group I am a bit biased to my technology choice, but I want to highlight Marketo and their new ABM application. ABM lets you focus on those accounts that matter most, and Marketo’s ABM has key features that make it easy to target your audience, engage them and measure the results. What is Marketo’s differentiator? Lead Management and ABM in one platform. This makes it much easier to orchestrate engagement with leads and accounts across all channels. With one platform you don’t need to set up custom integrations and everything is in one place enabling you to deliver informed, real-time, and coordinated cross-channel engagement and targeting. The native capabilities of the platform include ad targeting, web personalization, email, event, and more. Like I said, all right there on one platform.
So, if you are like me, a Marketo customer and champion of the tool, it is time to get moving on your ABM strategy. Get in now, so your 2017 will be ahead of the pack.
Here is where you can find more information on the Marketo ABM application.
Caitlin is the Marketo Practice Manager for the Pedowitz Group. She is a Marketo Certified Consultant, Marketo Certified Expert, Marketo Certified Instructor, Salesforce Admin Certified and HubSpot Certified, working with Best Practices and strategies in Marketing Automation, Technology Optimization, Lead Management, Marketing Revenue attribution, Analytics, Social Media, Inbound and Outbound campaigns.
- Posted by Caitlin Culbert
- On 12/02/2016
- 0 Comments