TPG Brand Guidelines
The Pedowitz Group (TPG) logo represents innovation, strategic thinking, and trust with our clients to always do the right thing while driving business outcomes. As such, this brand guide is designed for anyone to use the TPG logo in an approved manner.
Approved-Use Logos
The TPG logo should work across all media. The style you choose will depend on the environment in which the logo appears.
Have questions? Contact marketingteam@pedowitzgroup.com
There is no horizontal logo for The Pedowitz Group. Vertical logos or the diamond only!
Brand Guidelines
Click below to download the TPG brand guide for additional uses.
Primary Color Pallete
Primary
Spot Color
PMS 7693
CMYK
97, 66, 42, 26
RGB
0, 73, 99
Hexadecimal
#004963
Spot Color
PMS 362
CMYK
75, 19, 100, 5
RGB
73, 148, 12
Hexadecimal
#49940C
Secondary
CMYK
81, 30, 21, 1
RGB
22, 143, 177
Hexadecimal
#168FB1
CMYK
0, 0, 0, 75
RGB
99, 100, 102
Hexadecimal
#636466
Accent and Additional Colors
Standard
CMYK
6, 98, 100, 1
RGB
225, 40, 35
Hexadecimal
#E12823
CMYK
1, 30, 95, 0
RGB
242, 152, 31
Hexadecimal
#F2981F
CMYK
55, 3, 100, 0
RGB
130, 189, 56
Hexadecimal
#82BD38
CMYK
72, 6, 9, 0
RGB
0, 181, 219
Hexadecimal
#00B5DB
CMYK
2, 93, 99, 0
RGB
233, 54, 37
Hexadecimal
#E93625
CMYK
1, 30, 95, 0
RGB
252, 185, 40
Hexadecimal
#FCB928
CMYK
38, 1, 99, 0
RGB
171, 207, 55
Hexadecimal
#ABCF37
CMYK
61, 1, 6, 0
RM6 Blue
70, 197, 230
Hexadecimal
#46C5E6
Medium
CMYK
6, 98, 100, 1
RGB
225, 40, 35
Hexadecimal
#E12823
CMYK
1, 30, 95, 0
RGB
242, 152, 31
Hexadecimal
#F2981F
CMYK
55, 3, 100, 0
RGB
130, 189, 56
Hexadecimal
#82BD38
CMYK
72, 6, 9, 0
RGB
0, 181, 219
Hexadecimal
#00B5DB
Dark
CMYK
13, 100, 100, 4
RGB
205, 13, 11
Hexadecimal
#CD0D0B
CMYK
1, 30, 95, 0
RGB
246, 121, 11
Hexadecimal
#F6790B
CMYK
66, 17, 100, 3
RGB
102, 158, 15
Hexadecimal
#669E0F
CMYK
79, 32, 4, 0
RGB
19, 142, 200
Hexadecimal
#138EC8
Secondary Color Pallete
Secondary
CMYK
81, 30, 21, 1
RGB
22, 143, 177
Hexadecimal
#168FB1
CMYK
0, 0, 0, 75
RGB
99, 100, 102
Hexadecimal
#636466
Medium
CMYK
6, 98, 100, 1
RGB
225, 40, 35
Hexadecimal
#E12823
CMYK
1, 30, 95, 0
RGB
242, 152, 31
Hexadecimal
#F2981F
CMYK
55, 3, 100, 0
RGB
130, 189, 56
Hexadecimal
#82BD38
CMYK
72, 6, 9, 0
RGB
0, 181, 219
Hexadecimal
#00B5DB
Color Pallete Guidelines
TPG identity colors are two specific colors referred to as TPG Blue and TPG Green. They represent a distinct color signature for TPG. It is intended that these colors be used generously and consistently in TPG-related communications.
White backgrounds are desirable for TPG logo display.
Dark backgrounds may be used with the TPG reversed logo in white.
A limited range of support colors are available for use with the primary TPG colors:
The secondary colors are intended to complement and add color vibrance to brand applications and represent the stages in the RM6 journey which is the cornerstone of the brand.
The tertiary or support colors are available for use in situations where color is desired but extends further than the primary colors, doesn’t represent the RM6 methodology, and TPG Gray should be used for all body copy.
Have questions?
Email marketingteam@pedowitzgroup.com and we’ll be in touch!
