TPG Brand Guidelines

The Pedowitz Group (TPG) logo represents innovation, strategic thinking, and trust with our clients to always do the right thing while driving business outcomes. As such, this brand guide is designed for anyone to use the TPG logo in an approved manner.

Approved-Use Logos

The TPG logo should work across all media. The style you choose will depend on the environment in which the logo appears.

Have questions? Contact marketingteam@pedowitzgroup.com

There is no horizontal logo for The Pedowitz Group. Vertical logos or the diamond only!

Do not use a horizontal logo!

Brand Guidelines

Click below to download the TPG brand guide for additional uses.

Primary Color Pallete

Primary

Spot Color
PMS 7693

CMYK
97, 66, 42, 26

RGB
0, 73, 99

Hexadecimal
#004963

Spot Color
PMS 362

CMYK
75, 19, 100, 5

RGB
73, 148, 12

Hexadecimal
#49940C

Secondary

CMYK
81, 30, 21, 1

RGB
22, 143, 177

Hexadecimal
#168FB1

CMYK
0, 0, 0, 75

RGB
99, 100, 102

Hexadecimal
#636466

Accent and Additional Colors

Standard

CMYK
6, 98, 100, 1

RGB
225, 40, 35

Hexadecimal
#E12823

CMYK
1, 30, 95, 0

RGB
242, 152, 31

Hexadecimal
#F2981F

CMYK
55, 3, 100, 0

RGB
130, 189, 56

Hexadecimal
#82BD38

CMYK
72, 6, 9, 0

RGB
0, 181, 219

Hexadecimal
#00B5DB

CMYK
2, 93, 99, 0

RGB
233, 54, 37

Hexadecimal
#E93625

CMYK
1, 30, 95, 0

RGB
252, 185, 40

Hexadecimal
#FCB928

CMYK
38, 1, 99, 0

RGB
171, 207, 55

Hexadecimal
#ABCF37

CMYK
61, 1, 6, 0

RM6 Blue
70, 197, 230

Hexadecimal
#46C5E6

Medium

CMYK
6, 98, 100, 1

RGB
225, 40, 35

Hexadecimal
#E12823

CMYK
1, 30, 95, 0

RGB
242, 152, 31

Hexadecimal
#F2981F

CMYK
55, 3, 100, 0

RGB
130, 189, 56

Hexadecimal
#82BD38

CMYK
72, 6, 9, 0

RGB
0, 181, 219

Hexadecimal
#00B5DB

Dark

CMYK
13, 100, 100, 4

RGB
205, 13, 11

Hexadecimal
#CD0D0B

CMYK
1, 30, 95, 0

RGB
246, 121, 11

Hexadecimal
#F6790B

CMYK
66, 17, 100, 3

RGB
102, 158, 15

Hexadecimal
#669E0F

CMYK
79, 32, 4, 0

RGB
19, 142, 200

Hexadecimal
#138EC8

Secondary Color Pallete

Secondary

CMYK
81, 30, 21, 1

RGB
22, 143, 177

Hexadecimal
#168FB1

CMYK
0, 0, 0, 75

RGB
99, 100, 102

Hexadecimal
#636466

Medium

CMYK
6, 98, 100, 1

RGB
225, 40, 35

Hexadecimal
#E12823

CMYK
1, 30, 95, 0

RGB
242, 152, 31

Hexadecimal
#F2981F

CMYK
55, 3, 100, 0

RGB
130, 189, 56

Hexadecimal
#82BD38

CMYK
72, 6, 9, 0

RGB
0, 181, 219

Hexadecimal
#00B5DB

Color Pallete Guidelines

TPG identity colors are two specific colors referred to as TPG Blue and TPG Green. They represent a distinct color signature for TPG. It is intended that these colors be used generously and consistently in TPG-related  communications.

White backgrounds are desirable for TPG logo display.

Dark backgrounds may be used with the TPG reversed logo in white.

A limited range of support colors are available for use with the primary TPG colors:

The secondary colors are intended to complement and add color vibrance to brand applications and represent the stages in the RM6 journey which is the cornerstone of the brand.

The tertiary or support colors are available for use in situations where color is desired but extends further than the primary colors, doesn’t represent the RM6 methodology, and TPG Gray should be used for all body copy.

Have questions?

Email marketingteam@pedowitzgroup.com and we’ll be in touch!

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How are we different? Get to know us a bit better!

Careers

Learn more about working here

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here's your update.