Execute your Demand Generation Strategy

Implementing a Marketing Automation System 

For many Revenue Marketers, implementing any software is a new experience.  From a technical perspective, there is a lot to learn, including how the system works, how it integrates with CRM and how it integrates with the web site. 

But what does a marketing automation implementation look like? Who needs to be involved? How long does it take? What is it you don't know and NEED to know?

By engaging with The Pedowitz Group, you benefit from the experience and best practices we've gained from implementing hundreds of MA systems. If you're a marketer implementing MA for the first time, here are some tips:

•  Email is only part of the picture - it's all about online (digital) language. Email is not MA and MA is not email. 
•  Simple is better in the beginning (crawl before you walk). Master the simple before you dive into the complex, whether it's designing landing pages or emails. Often, simple designs get significantly higher response rates than intricate ones.
•  Implementing MA is like putting on glasses for the first time. It will force you to rethink your web site layout, lead routing flow and CRM set up. You'll be able to make better decisions about every aspect of your business that touches prospects or clients because, finally, you'll see the complete picture. 

At The Pedowitz Group, we know what it takes to make you successful from the initial implementation to optimizing the system for revenue results. Our consultants understand how to nurture leads and capitalize on demand through the integrated use of applied strategy, Web 2.0 technologies and CRM applications. We'll navigate you around the pitfalls so you get to rapid ROI - it's all about results.

Listen to the Spotlight interview, Getting Up and Running with Marketing Automation, to learn the basics of a marketing automation implementation. This interview is part of the Demand Generation Certification Course authored by The Pedowitz Group for the Online Marketing Institute.