Plan to Build Your Demand Generation Practice

Define Your Revenue Contribution Solution - Business Process Review

It all starts with one question - "What are you going to do about revenue?" If you are faced, or think you will be faced, with answering this question, welcome to the world of the Revenue Marketer!  As a newbie, it can be overwhelming and confusing. Not only are the number of marketing automation solution providers growing rapidly, but just thinking about how to manage the required new skills and processes can be daunting - but well worth the effort.

Our Experience can help you Build a Solid Demand Generation Strategy

We realize that all change is difficult and your team may have already tried to implement lead generation programs, improve sales and marketing processes, and measure lead conversion ratios. Along the way, you may have experienced political time bombs, failed efforts, and maybe even a few successes. Understanding this history will help guide your strategic development.

We recommend conducting a Business Process Review (BPR) – specific to the challenges faced by both your sales and marketing organizations. This will define your current efforts and then compare them to a potential improved model that leverages current technology capabilities and an investment in marketing automation. This process will help you better select a system that is right for you and provide a fast start to getting up and running with marketing automation.

See the Spotlight article, BPR Before You Buy to get valuable tips on how to define your requirements and control the marketing automation buying process.