Marketing Automation - Your Return on Investment (ROI)

Marketing Automation Quickly Delivers a Return on Investment

With the rapid growth in the use of marketing automation software, marketing has finally earned a seat at the revenue table.  In more progressive organizations with a strong revenue marketing practice, the marketing team is fully engaged in the revenue contribution discussion, as they can now offer a predictable run rate of sales ready leads and predictable conversion rates for these leads to close. They report on improved efficiencies, higher productivity, ROI, and finally, contribution to revenue.  When tightly integrated with CRM, this reporting is available automatically and 24 x 7 - just like a sales forecast report.

The Pedowitz Group can help you define and implement a variety of demand generation programs that signfically contribute to ROI and revenue. Here are a few examples:

Free trials
Are you still email blasting everyone who accepted a free trial? Drop them into an automated campaign using a marketing automation workflow engine and watch your conversion rates grow.

Events
Are you manually following up with those who registered for your webinars, but didn’t show up? Use marketing automation's campaign management to streamline the entire event process, from the first invite to post-event follow up.

Cross-sell/Up-sell
Tired of pulling lists based on customer segments and behaviors for up-sell campaigns? Trigger predefined campaigns based on product purchase or usage and watch the leads start flowing in.

Renewal
Still using spreadsheets to figure out which customers are up for renewal? Create triggered campaigns based on account renewal dates.

Automated campaign management enables you to scale your marketing operations and create efficient, repeatable processes so you can focus your energy on program optimization to drive revenue.

See the Spotlight article, Metrics That Matter, to learn about the most important metrics to track with marketing automation.