Partner with Sales - Contribute to the Revenue Pipeline

Contribute to the Revenue Pipeline – Manage the Sales Lead Funnel

Today's successful Revenue Marketer is responsible for managing the top of the sales lead funnel and nurturing these leads until they are sales ready. These marketers "sound" like a VP of Sales in that they always know how many sales leads are in what stage, what the conversion rate is through the funnel, and how many leads sales needs to meet quota. Managing the sales lead funnel and being able to track the performance of a lead from inquiry to close is a mandate for the Revenue Marketer. 

Marketing automation software enables this type of measurable sales lead management. These systems incorporate current Web 2.0 technologies so that you can better understand a prospect's propensity to buy. Much more than an email marketing tool, marketing automation software provides a mechanism to educate prospects about your products and services as they independently research solutions for their business needs. By automating marketing communication and leveraging reusable content, marketing automation can turn warm prospects into qualified leads.

The Pedowitz Group can help every step along the way, from evaluating various software solutions to implementing a marketing automation program that fits your organization’s specific needs. Our experts will help you optimize your sales lead management efforts to deliver a continuous stream of high value revenue opportunities to your sales team.

See the Spotlight article and listen to the interview with Foundation Source to learn how, by mapping the Life of a Lead, they were able to better manage the lead funnel with marketing automation and CRM.