Marketing Automation can Improve Sales Lead Quality

Need Better Sales Leads?

Your marketing efforts may produce a high number of leads, but are they qualified? Sales leads that don’t convert to business are of little use to your organization. Many times, the issue isn’t the quantity of sales leads being passed from marketing to sales, but the quality of those leads.

Multiple studies from companies like Sirius Decisions, CSO Insights and Forrester regularly report that improving sales lead quality is at the top of the list for many demand generation efforts. The ability to supply sales with leads that convert to opportunities and finally closed business at 2x, 3x or even 5x typical rates is the job of the Revenue Marketer and supports a compelling business case for implementing a marketing automation system. 

The Pedowitz Group can help you:

• Source and select the right solution for you
• Leverage your system to effectively score sales leads based on firmographic data and online behavior
• Effectively segment and target your audience through automated communications
• Provide sales ready leads to sales in almost real time, all within an automated format
• Effectively structure a digital dialogue with your prospects until they are sales ready

We help you identify those prospects that are most interested in your solution and, therefore, most likely to buy your products and services.

See the Spotlight article and listen to the interview with Bronto Software to learn how they use marketing automation, testing and inside sales qualification to improve lead quality.