Many marketers differentiate between outbound and inbound campaigns – as they should. The Pedowitz Group works with your marketing team to create a holistic approach that promotes synergy between outbound and inbound campaign strategies and tactics.
Just a few of our Campaign Development services include:
Outbound: Outbound campaigns are those campaigns designed for you to reach out to your prospects
- Campaign strategy and goals
- Lead scoring, lead routing and assignment
- Subscriber Preference Center
- Progressive profiling
- Forms and forms migration
- Email design, copy and templates
- KPIs and reporting
- Integration with CRM
Inbound: Inbound campaigns are those campaigns designed to encourage your prospects to reach out to you.
- Search assessment
- Search retainer
- Content development and syndication
- Web site development and optimization
- Landing page design and optimization
- Streaming content
Contact us for more details.