Content-Marketing

Content Marketing Strategies

Content... specifically compelling, meaningful and relevant content is at the heart of most marketing challenges. The increased number of channels open to marketers creates both a tremendous opportunity and a tremendous burden. What is the right strategy for delivering the right message at the right time for your organization?

The Pedowitz Group is here to help you define your personas, create a buying cycle, and map the content to that buying cycle. But we don’t stop there, we’ll help you create, execute, and measure your content strategy against revenue goals, because we’re Revenue Marketers® and that’s what we do.

Rapid Content Assessment & Optimization: We’ll help you assess and document your current content strategy. Then we’ll perform a gap analysis including a review of how content is mapped to existing buy cycle, and provide a set of recommendations. This package is ideal for those who have begun building a content strategy, personas, and buying cycle, but need to understand the current gaps and go-forward plans. This includes a full day with two consultants onsite andpreparation and post assessment meetings and a report summarizing findings. Get More Information

Content Strategy Development:In this intensive workshop, we’ll guide you through creating a foundation for your content strategy. This includes performing a gap analysis, creating a buying cycle, and mapping content to your buying cycle. We’ll return a complete report with recommendations and next steps to help you move forward. This is great for those who have not begun to develop a content strategy and need to create a solid foundation on which to build programs. The package includes up to three days with up to three consultants onsite and a series of preparation and post assessment meetings. Additionally, you get a complete report documenting the process, an outline of next steps, and a check in after a couple of months to be sure you're on track. Get More Information

Retainer Services: Once you’ve worked with TPG to solidify your content strategy, you can retain TPG to develop content, execute campaigns to optimize your content and measure results. Packages are tailored to fit each client’s unique content and campaign needs.

Contact us to learn more about Content Marketing Strategies