Strategic Consulting Services are often leveraged due to the constant changes in marketing and advances in marketing technologies. Organizations can sometimes find it difficult to hire and offer ongoing training in this ever-changing industry, so they outsource instead.
The Pedowitz Group (TPG) offers Strategic Consulting Services to help organizations understand and transform how they communicate with prospects and customers.
Because the Internet has changed how customers buy, marketers and sales representatives must adapt as well. The overall customer experience is paramount, but with the added pressure on marketers to show the revenue associated with their contributions, it can be difficult to see the details.
TPG understands the need to move marketing from a cost center to a revenue center. Our Strategic Consulting Services help organizations undergo a complete Revenue Marketing Transformation™.
Many factors go into a Revenue Marketing Transformation and TPG offers assistance in all aspects:
- Revenue Marketing Transformation consulting
- Sales and marketing alignment
- Marketing Operations development
- Center of Excellence
- Organizational change management
- Revenue Marketing Architecture
People are the basis for building a successful Revenue Marketing™ organization, but the transformation to new roles, skills, technologies, and processes can be dramatic and time-consuming. An effective organizational change management plan is a key component. For this reason, TPG offers multiple change management services to help organizations assess their current operation and plan, staff, and execute the change.
TPG can help by:
- Defining your Revenue Marketing team structure and job descriptions
- Aligning Revenue Marketing goals with sales goals
- Bringing sales and marketing together to optimize the customer experience
- Adopting new marketing technologies to achieve the promised efficiencies and effectiveness in execution
- Developing and leveraging a marketing reporting function to guide future execution based on measured results
Take the first step in your Revenue Marketing Transformation journey and define your organization’s marketing maturity. Take our RM6 assessment now
Ready to speak to a Revenue Marketer®? Contact us today.