Revenue is where the rubber hits the road. If you can’t report on the effectiveness of your lead sources and programs in Marketo, you can’t measure results – and you can’t determine marketing’s contribution to revenue. This is the problem many organizations still struggle with: how to get the metrics they need to make good budgetary and strategic-marketing decisions.
The Pedowitz Group (TPG) offers Marketo Reporting Kick Start services to ensure that your reports deliver actionable data that enables marketing to make informed decisions about initiatives and targets.
Our RM6™ methodology allows us to assess your reporting based on four key indicators:
- Strategy
- Process
- Technology
- Results
These areas of assessment allow us to create actionable and useful KPIs for your organization that drive business decisions and marketing investments.
TPG works with your team to develop reports at three organizational levels – Marketing Operations, Manager, and Executive. As a result of this cross functional, multi-level alignment, you will have a strong foundational roadmap for continued growth and reporting success within Marketo.
Contact a Revenue Marketer® today to learn how to effectively measure your contribution to revenue.
