A Health Check is your roadmap to an optimized platform. The Health Check is a diagnostic system quality inspection to determine if your Marketo and CRM are fully optimized.
Feature enhancements, personnel and process changes, and a constant influx of data can make maintaining the health of your Marketo instance a tricky proposition. The Marketo Health Check is a comprehensive performance audit of your marketing automation processes. It includes the technical set up of Marketo and its integration with CRM, benchmarking against Marketo best practices, and lead management process.
The Pedowitz Group (TPG) Health Check is not only about your systems. We also conduct a series of interviews with key stakeholders to gauge marketing and sales alignment, adoption of the tool and potential skills gaps. Routine audits, such as this, are pivotal because a system that is not fully optimized is costly and will hinder your organization’s ability to scale.
Marketo Health Check includes:
- System assessment
- Email Review
- Landing Page Review
- Marketing Database Review
- Program Review
- Actionable roadmap for your executive, managerial and tactical levels
- Performance-based data recommendations
- Timeline for system optimization goals
Our Marketo Certified Consultants will assess your Marketo instance as well as its integration with CRM (if applicable) and interview key sales and marketing stakeholders. We look at business alignment to recommend how all stakeholders can interact with the platform to achieve your business objectives faster.
The Health Check is a deep dive into the systems and processes that enable you to get more out of your investment in Marketo – and see the benefit to your bottom line.