Organizations spend hundreds of thousands per year on MarTech; spending a small percentage of that on ensuring good quality data is flowing through the technology to marketing users is common sense. If you plan to conduct successful marketing campaigns, your results will be better if you start with a known good database in terms of its quality and the processes that feed and draw information with that database.
At TPG we have many years of experience with the Marketing data stack, the content technologies, the marketing automation platforms (MAPs), CRM systems, and other tools in the marketing technology landscape. We know the processes and integrations that bind these systems and their users together. We know how and where to look for marketing and sales issues that are causing poor data quality. We can anticipate user behaviors that will cause bad data unless specific processes are implemented to head it off. We deliver a level of technology savvy that is worthy of IT folks, but with the seasoned practitioner’s knowledge of Marketing and Sales. We have relationships with the data tool vendors and the data brokers. In short, if you recognize that high-quality data and process are essential to your marketing success, and you are not where you want to be, we can bring the experience and the engineering discipline to close the gap.