The Lead Management Education and Design solution comprises the first two steps to achieving a highly effective Lead Management process and capability: Assess and Design.
The Pedowitz Group (TPG) will assess your current processes, gather requirements from stakeholders and conduct a two-day Lead Management Design workshop with sales, marketing and sales development. Your team will walk away with a design for the new Lead Management process and lead scoring, clarity on the roles of the stakeholders, and a Service Level Agreement (SLA) between the groups.
The Lead Management Education and Design solution maximizes your organization’s ability to capture, track and process leads that are coming into your system, and interfacing with your company, everyday. We will work with your senior sales and marketing leaders to define a mutually agreeable definition of a qualified lead and optimize the closed-loop pathway for all of your business leads to travel through as they convert deeper into the buying process.
During this process TPG will review your existing systems. We will provide relevant analysis on your marketing automation system, your Customer Relationship Management (CRM) system and contact or download forms on your company website. We will also identify gaps from best practice as it relates to Lead Management and determine the steps to close those gaps during the workshop.
This solution will help you implement a best-in-class Lead Management process that can result in increased revenues and greater business effectiveness by:
- Aligning sales and marketing
- Establishing a framework for distinct sales and marketing accountability in the pipeline
- Optimizing lead processing pathways to:
- Increase lead velocity through the system
- Quickly react to hot leads based on known information and behavior
- Eliminate lead leakage
- Establishing a framework for pipeline measurement and marketing attribution
Effective Lead Management enables marketing to measure the impact of its initiatives on the pipeline and on revenue. It enables lead development (SDR or LDR) representatives to better manage their funnel of leads and see sales follow up. And, ultimately, it results in higher quality leads for sales representatives.
Start a better Lead Management process today by using the contact us form to get started.