Organizations are recognizing that it’s not enough to rely solely on creating great content and allowing it to flow out through multiple channels anymore – Multi-channel engagement. Now you need to create engagement programs and campaigns that deliberately reach your audience through multiple channels simultaneously – Omni-channel engagement.
Imagine customers researching a product online, and subsequently leveraging mobile while in your store to scan a product QR code. That’s 3 channels of engagement. An Omni-Channel campaign is designed to engage with your audience wherever they want. With today’s consumer in charge of their own buying journey, it is imperative that you reach them in with the right content, at the right time, in the right channels.