While most organizations understand the need for Lead Nurturing, many do not have consistent Lead Nurturing systems in place. 65% of B2B marketers have not established Lead Nurturing, according to MarketingSherpa. Revenue Marketers® cannot afford to rely on single-channel, one-off campaigns to produce results.
Today’s consumer is smart. The right message to the right person at the right time is no longer a preference it is a requirement. There is a greater expectation by the consumer for customized content and an overall individualized experience, particularly now when 70% of the buying cycle is complete before the prospect ever engages with a human at your company.
Marketers are leveraging marketing automation technology to move away from outbound “batch and blast” messages and toward integrated, targeted campaigns. Technology alone, though, won’t drive revenue results. B2B marketers have to adopt demand generation campaign strategy and tactics and blend that with the advanced capabilities of marketing automation technologies in order to see those revenue numbers.
Leverage The Pedowitz Group’s (TPG) Lead Nurturing Services for a unique blend of strategy, technology and results expertise. We will work with you to design Lead Nurturing campaigns that meet your revenue goals.
TPG’s Campaign Strategy & Design Workshop is a combination of pre-work, onsite collaboration and post-workshop discussions that produce the executable plan for a single campaign.
- Campaign best practice development and and education on the modern digital buyer
- Activities and discussions to foster collaboration between marketing and sales
- Identification of priority objectives for campaigns (KPI development)
- Target audience definition
- Campaign theme and story arc creation
- Key message formulation
- Selection of effective offers and channels for the story arc of the campaign
TPG can help your team craft a campaign that yields results. Set up time with our experts for a 1-hour complimentary campaign review session.
Here are a few blogs to help you refine your current Lead Nurturing programs: