Content marketing represents a marketing approach to engage prospects and customers with valuable, relevant and customer-centric information. Industry research strongly suggests that this approach attracts, engages and retains more prospects and customers in their buying cycle, leading to greater sales success.
The Pedowitz Group (TPG) offers Content Marketing Services to help organizations make the switch from product centric to customer centric and to leverage their Marketing Automation systems, maximizing the engagement they drive within their markets.
There is no question that in the current customer-driven marketing environment, content is supreme. According to the DemandGen Report, a whopping 95% of buyers chose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.”
This fact alone can send marketing teams into a tailspin, wondering how they can possibly create “ample” content that is written in a way that will actually make the reader want to hear more from them.
At TPG, we build from the ground up: starting with personas and buying journey development and moving through to content and customer engagement strategy.
With so many conversations in the industry about content marketing, it is a challenge to know where to start when implementing a strategy. At TPG, we believe that you must first understand what content marketing is, before designing an approach to ignite a conversation between you and your buyers.
TPG Content Marketing Services include:
- Persona development
- Buying journey and customer lifecycle development
- Omni-channel customer engagement strategy development
- Meticulous measurement of the effectiveness of your content
- Content operations and strategy to support the customer engagement and demand generation plans
- Including recommendations for content marketing or content operations platforms to manage and measure your content efficiently
- Plan for content distribution and amplification
- Content marketing education
Traditional product-focused marketing content fails to engage customers and prospects like it used to. Consumers no longer want to hear about your products and services; they want to learn about their business, understand how they can become more effective and more efficient, and grow revenue.
The TPG team can work with you to assess your current content strategy and help you develop a better, stronger plan moving forward.