The Pedowitz Group and Leadfabric: Demand Generation's Global Alliance

“The Marketing Automation platform suppliers have tapped a small fraction of the potential market,” said Rich Eldh, principal of leading analyst firm SiriusDecisions.    “Leading Chief Marketing and Sales officers are just now beginning to see the dramatic impact these tools can have.  It is critical to enable the alignment of sales and marketing, and firms that can serve customers on a global basis are in the best position to deliver on that promise.”

This Global Alliance pairs the world’s largest and most experienced demand generation agency, The Pedowitz Group, and the primary thought leader for demand generation services in Europe, Leadfabric.  The partnership brings together the coveted thought leadership and best practices provided by both firms.  

Under the partnership, both firms will share resources, sell each other’s products, and combine services into new and attractive packages. Unique to the partnership is its multi-lingual capability.  The Alliance boasts a staff fluent in 6 languages with resources in multiple countries worldwide.  This will provide localized and culturally focused service to its customer base.

Multi-national companies will now be able to work with a single firm to fulfill their demand generation needs on a global basis.  If you are considering a multi-national demand generation strategy, contact us now.

About Leadfabric

Leadfabric helps B2B organizations improve their sales and marketing productivity, especially in relation to the way these functions interact and provide value to their organization.

They are a multi-lingual one-stop shop offering a range of demand generation services: strategy consultancy, playbook creation and campaign planning, design and execution. Leadfabric also acts as the Project Management Office for B2B (channel) demand centers and help unlock the power of supporting SaaS solutions through deployment and user training. Their guiding principle is simple: marketing and sales should be fully aligned with the buying journey, both in strategy and execution - a holistic approach that sets us apart from conventional agencies and IT shops.