We’ve worked with hundreds of leading revenue marketing teams who have fully leveraged marketing automation tools and seen a measurable impact on revenue as a result. Find out how the most successful organizations have successfully transformed marketing from a cost center to a revenue center and generated big returns.
- Bill Trust Case Study
Billtrust is a provider of automated billing solutions. Billtrust wanted to grow market share in targeted vertical markets and knew that several elements were necessary to reach their objectives. For maximum impact, Billtrust wanted to develop a new, long-term lead generation strategy … Download Full Story - QlikTeck Case Study
QlikTech, a leader in Business Discovery – user-driven Business Intelligence (BI), has experienced incredible growth in recent years. Today, it has 22,000 customers in 100 countries and 1,200 global partners. At the heart of QlikTech’s success is its “volume and velocity” Sales and Marketing model designed to meet the company’s aggressive growth goals. The model focuses on … Download Full Story - TechTarget Case Study
TechTarget sees itself as a consultative publisher, that is, they provide more than just content for users and leads for clients. To stay ahead in the competitive publishing market, TechTarget needed to deliver new products and services to their clients. TechTarget saw a gap between leads being delivered to their clients and the clients’ ability to effectively nurture … Download Full Story - ELT Case Study
ELT is a SaaS e-learning provider that develops employee compliance content on topics such as workplace harassment. With over 2,000 clients and over 6 million people trained on their courses, they needed a way to drive more qualified leads and prioritize and process leads in the mid-stage of the sales funnel. As the new Vice President of Marketing…Download Full Story - Getty Images Case Study
Getty Images was considering a Marketing Automation solution. They’d already read enough best practices about solutions to know they had to choose based on their own requirements and use cases, rather than just picking a product. They wanted to start by understanding their own existing processes better, and then select a product that mapped to their use cases…Download Full Story - Egencia Case Study
Egencia was struggling with too many manual processes. With almost 1000 email templates in Salesforce, but no tracking as to which sales reps were using them, how often, or with what value, email outreach by sales reps was inefficient and untargeted. Egencia’s existing email system required manual loading of those who unsubscribed into Salesforce. Segmentation was also manual… Download Full Story
