Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™. It’s time to take your seat at the table.
Debbie launched WRMR in 2009 and to date has interviewed 97 guests from companies including Dun & Bradstreet, GE Healthcare, Lenovo, McKesson, Microsoft and others. Each past episode is available on-demand here and covers hot button topics such as:
- Educate, Inspire & Deploy: Secrets to Global Marketing Transformation (GE Healthcare)
- The Critical Role of Marketing Ops in Revenue Marketing (Lenovo)
- The Evolution of Modern Marketing (Microsoft)