Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt. Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization.
Welcome to the Revenue Marketing Video Series – CMO Insights channel. These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.