Greg Gibbons, CMO of Siemens, provides insight into the challenges of supporting marketing initiatives across a a diverse range of business units.
Welcome to the Revenue Marketing Video Series – CMO Insights channel. These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.