In this video Steve Farnsworth, CMO of the Steveology Group, discusses the changing role of modern marketers, what skills are required to make the shift from traditional marketer to modern marketer and shares his views on what a successful modern marketing organization should be and how using the funnel helps them to achieve their goals on their marketing journey.
Welcome to the Revenue Marketing Video Series – CMO Insights channel. These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, content and results. You get an inside look at how they are building and transforming their organizations.