Jeff Pedowitz talks with Dave Lewis, CEO of DemandGen about the challenges of data integrity and how marketing’s role across the entire funnel has changed over the years.
Welcome to the Revenue Marketing Video Series – CMO Insights channel. These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.