Marketing is complex. More than 50% (and growing) of CMO’s today are now responsible to provide direct attribution of revenue to marketing activities. There is the battle of implementing new technology, keeping up with best practices and verifying roles, skills, and morale within the department. How do you as a marketing executive lead this transformation?
Introducing the “Coaching Corner”, an on-demand library of marketers sharing their experiences, techniques and results from implementing different aspects of Revenue Marketing™ throughout their organizations. Each course has a full-length video replay along with the slides and related content from the session.