Most organizations, perhaps even your own, follow a predicable path when determining their budget. They start with the current year budget and then adjust that total amount up or down by a nominal percentage for the coming year. Functional leaders will then get their standard, or a newly negotiated, proportion. This is viewed as an efficient process, but it’s an approach that shortchanges this quintessential function of leadership.
Change is disruptive and revenue marketing is a change agent. View this infographic so you can better prepare your organization for revenue marketing.
Getting CRM and Marketing automation is an important decision on the path to Revenue Marketing. This infographic maps out the adoption timeline to help move you through your journey.
Creating a solid campaign design and development process is an important step to increases your efficacy. How can you use technology to design innovative campaigns that truly speak to your audience? This infographic looks at the critical steps in the decision process of hiring a campaign specialist.
A/B testing is a simple way to optimize campaign performance. Download our visual guide to better understand what A/B testing is, why you should use it, and how you should use it.