One of the biggest questions facing companies that are just starting out with Marketo is how to effectively prepare all marketers to have the ability to use Marketo effectively. Because of this, often you end up with an enabled Marketo automation system, but it is not set up correctly to scale, report, or increase productivity. Here are some warning signs that may indicate the need to improve your Marketo setup.
Download this infographic to learn what elements you need to focus on to align your nurture programs to your sales cycle.
Most organizations, perhaps even your own, follow a predicable path when determining their budget. They start with the current year budget and then adjust that total amount up or down by a nominal percentage for the coming year. Functional leaders will then get their standard, or a newly negotiated, proportion. This is viewed as an efficient process, but it’s an approach that shortchanges this quintessential function of leadership.
Change is disruptive and revenue marketing is a change agent. View this infographic so you can better prepare your organization for revenue marketing.
Getting CRM and Marketing automation is an important decision on the path to Revenue Marketing. This infographic maps out the adoption timeline to help move you through your journey.
Creating a solid campaign design and development process is an important step to increases your efficacy. How can you use technology to design innovative campaigns that truly speak to your audience? This infographic looks at the critical steps in the decision process of hiring a campaign specialist.
A/B testing is a simple way to optimize campaign performance. Download our visual guide to better understand what A/B testing is, why you should use it, and how you should use it.