Download the guide today to learn how you can optimize your marketing technology return on investment.
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
Download our campaign starter pack to kick your campaigns into high gear. The starter pack covers everything from campaign planning, creation and strategy, to pre-flight checklists so you can take the nerves out of launching campaigns.
The purpose of this Guide is to supply Marketo users with a list of all the major facts and where you need to go to access key materials. Download this guide to access an overview of Marketo, common terminology, the most common areas of Marketo, the most important concepts, and a link library.
Capitalize on your Marketo investment with this guide. Building a fully optimized, revenue producing marketing automation engine takes a concrete plan that incorporates known best practices and requires patience and diligence. Without these key elements, companies rarely achieve the ROI they could.
Getting started with Eloqua can feel a bit overwhelming. There’s so much to learn and so many things to do with this robust tool that it can be hard to know where to start first. We’ve made the task less daunting with our Practical Guide which will help you with information about Tactical Knowledge, Strategic Planning, Campaigns, Quick Wins, and Educational Resources.
Content is the fuel for your marketing engine. However, content can be leveraged in a myriad of ways depending on how your audience consumes information. This guide discusses how to market your company’s products and services with content, including information on the Revenue Marketing stages of maturity, the RM6 content matrix, what content marketing is all about, and why it matters for business services.