With search engine technology changes and given their then current paid strategy, Grundfos saw an overall increase in cost per click, a decrease in impressions, and a significant increase in cost per lead. The Pedowitz Group (TPG) was charged with optimizing the company’s paid search campaign by developing a more successful strategy for online demand generation in their their niche market.
A small agile company that specializes in revolutionizing benefits and HR administration needed to maximize the effectiveness of their marketing activities, and tie them more closely to sales revenue. Read how The Pedowitz Group (TPG) implemented a multifaceted solution to achieve their goals.
A Fortune 100 Financial Services client was in need of a streamlined process for campaign execution and marketing technology support for their global organization. In their highly regulated industry, this organization sought a partner that would be able to align marketers to a standard practice and oversee compliance and governance. At the same time they wanted to standardize marketing processes across the organization and have a global scalable solution that could grow with their needs over time. In this case study, learn how The Pedowitz Group’s (TPG) Marketing Operations Managed Services was able to provide and maintain a detailed and thorough solution that met and exceeded the client’s needs.
Xylem faced a challenge of needing to prove the effectiveness of digital marketing before scaling to an enterprise level. With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.
As a company on the cutting edge of their industry, this Fortune 500 communication technology company wanted to ensure its marketing automation (MA) implementation was successful and that they used best practices along the way. The company engaged The Pedowitz Group as a partner to both implement the marketing automation platform and guide metrics and best practices.
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. They offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. Gilbarco Veeder-Root worked with The Pedowitz Group to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audience at the right time with the right message.