Xylem faced a challenge of needing to prove the effectiveness of digital marketing before scaling to an enterprise level. With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.
As a company on the cutting edge of their industry, this Fortune 500 communication technology company wanted to ensure its marketing automation (MA) implementation was successful and that they used best practices along the way. The company engaged The Pedowitz Group as a partner to both implement the marketing automation platform and guide metrics and best practices.
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. They offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. Gilbarco Veeder-Root worked with The Pedowitz Group to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audience at the right time with the right message.