The Pedowitz Group and Leadfabric Form Global Alliance

Strategic Partnership will offer demand generation services to companies on a worldwide scale

ATLANTA – (June 7, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today a global alliance with Leadfabric, the leading thought leader for demand generation services in Europe.  The partnership brings together the coveted thought leadership and best practices provided by both firms.  Multi-national companies will now be able to work with a single firm to fulfill their demand generation needs on a global basis.

“We are very excited to partner with Leadfabric”, said Jeff Pedowitz, president and CEO of The Pedowitz Group.  “Their results-oriented philosophy and methodology aligns with our approach and vision for achieving demand generation excellence with our customers.  Together, we can now be the global demand generation agency of record and logical first choice for many firms.”

Under the partnership, both firms will share resources, sell each other’s products, and combine services into new and attractive packages. Unique to the partnership is its multi-lingual capability.  The Alliance boasts a staff fluent in 6 languages with resources in multiple countries worldwide.  This will provide localized and culturally focused service to its customer base.  

“The Pedowitz Group was the logical choice for us to partner with”, said Koen De Witte, president  and CEO of Leadfabric.  “Their knowledge of the space, high integrity and results focused practice is what customers both in Europe and APAC require.  Together, we are going to transform demand generation as a practice on a worldwide level.”

“The Marketing Automation platform suppliers have tapped a small fraction of the potential market,” said Rich Eldh, principal of leading analyst firm SiriusDecisions.    “Leading Chief Marketing and Sales officers are just now beginning to see the dramatic impact these tools can have.  It is critical to enable the alignment of sales and marketing, and firms that can serve customers on a global basis are in the best position to deliver on that promise.”

About The Pedowitz Group
The Pedowitz Group is the world’s largest full service demand generation agency focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. The Pedowitz Group is the largest and most experienced partner for the leading marketing automation firms, including Eloqua, Marketo and Genius.  Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Intel, Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how they can help you make a significant and measurable contribution to your company’s growth, visit www.pedowitzgroup.com.


About Leadfabric
Leadfabric helps B2B organizations improve their sales and marketing productivity, especially in relation to the way these functions interact and provide value to their organization.

They are a multi-lingual one-stop shop offering a range of demand generation services: strategy consultancy, playbook creation and campaign planning, design and execution. Leadfabric also acts as the Project Management Office for B2B (channel) demand centers and help unlock the power of supporting SaaS solutions through deployment and user training. Their guiding principle is simple: marketing and sales should be fully aligned with the buying journey, both in strategy and execution - an holistic approach that sets us apart from conventional agencies and IT shops.


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Media Contact:
Scott Benedetti
Director, Demand Generation
The Pedowitz Group
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