Xylem faced a challenge of needing to prove the effectiveness of digital marketing before scaling to an enterprise level. With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.
With the help of The Pedowitz Group, Xylem marketers developed and launched a pilot campaign in just 30 days, leveraging the Marketo platform along with a targeted strategy and supporting execution. If the pilot was successful, Xylem would scale Marketo to enterprise level. Xylem was able to reach their goal in less than the allotted time and move on to full implementation within the company.
About The Pedowitz Group (TPG) The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.