Did you know that 50-70% of leads sent from marketing to sales never receives a sales follow-up? Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
In this white paper you will learn the following:
Lead Management definition
Common Lead Management challenges
5 step process to build a Lead Management Practice business case
The 6 components to establish a Lead Management Framework
About The Pedowitz Group (TPG) The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.