Much has been written about the challenges facing traditional media and publishing firms. It is truly an adapt or die industry. Today, Media and Publishing Marketing executives are battling multiple fronts. First, there is a proliferation of devices and multi-screen access, requiring the multiplication of points of contact and device agnostic content. Second, there is the decoupling of content and medium, which instills the need for multiple format compatibility. The third is Value Chain Disintermediation. Competition is growing globally from self-publication platforms and e-distribution. Fourth is the growing demands of the customer, who wants customized and contextualized content. Business models are changing from advertising to subscription-based services. The industry is shifting its focus from platform to content, placing a heavier weight on digital asset management. Finally, customers have become proactive and are joining and creating new communities, leading to the necessity of community management.
The Pedowitz Group (TPG) adds value to Media and Publishing marketers through media and publishing-focused marketing strategy, technology, and execution.