Marketing executives in business services face numerous challenges. Service commoditization, increasing competition, and higher operating costs have contributed to declining margins. Marketing budgets are typically smaller than other industries, to begin with, and the pressure has only increased to show a better return on investment. As a result, savvy marketing leaders are focusing more on improving customer-centricity, differentiation, operational efficiency, and cost optimization.
The Pedowitz Group (TPG) adds value to Business Services marketers through business services-focused marketing strategy, technology, and execution.