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iGNITE® Demand Generation Series

This complimentary monthly educational series is specifically designed for the B2B marketer. You will read about proven ideas, techniques and examples of how to deliver a measurable contribution to your company. Produced by nationally regarded experts, each email issue will provide you with practical insight that you won’t find anywhere else. There are three tracks to this series...register and choose the tracks that work best for you.

Track 1: Web 2.0 Marketing & Sales Leadership

This series provides thought leadership and strategy for the senior B2B executive most concerned with answering this question from their CEO – “What contribution are you making to the company?” From change management to aligning sales and marketing to understanding the role of marketing in revenue generation, this series is jam packed with practical and workable techniques, ideas and case studies.
Track 2: Lead Science 2.0 for Marketing & Sales

A primer on everything you ever wanted to know about the science of lead generation and were afraid to ask! Dissect the lead science process with a deep dive into lead scoring, lead nurturing and lead processing. This best practices series is designed to give you the roadmap to quality lead generation success.
Track 3: Cool 2.0 Demand Generation Technologies That Work

For today’s B2B marketer focused on demand generation, there is a dizzying array and use of Web 2.0 technologies. Which ones are right for you? Look to this series for an introduction to tools and resources that will ignite your demand generation efforts. This series also will help you to determine which ones are right for your company.

Track 4: How Did You Do That? - Tips and Tricks for the Eloqua Power User

Tips and tricks on how to leverage the most out of Eloqua that you won't find anywhere else.