The Pedowitz Group Surpasses 100th Customer Mark with Marketo

Leading demand generation agency and marketing automation vendor share 100 customer engagements in 12 months as demand for Web 2.0 services continues to grow.

ATLANTA – (June  1, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that it has surpassed the 100th customer engagement mark in just 12 months with leading marketing automation company Marketo.

This explosive growth reflects the increasing demand in the marketplace for marketing automation technology and Web 2.0 demand generation services and further establishes both companies as leaders in the space.

“This milestone is added evidence that customers see the value in our vision and combined solution,” said Phil Fernandez, president and CEO of Marketo. “Marketing automation has transformed the way companies grow revenue and the message is clearly resonating. The proof is in our customers’ success.”

The Pedowitz Group is the world’s fastest growing full-service demand generation agency focused on delivering marketing and sales automation services that help customers drive sustainable revenue. Marketo’s Lead Management and Lead Insight for Sales solutions include e-mail marketing, lead nurturing, lead scoring and closed-loop reporting capabilities to generate and qualify sales leads, ultimately shortening sales cycles and driving revenue growth.

Together, clients of the two companies are able to execute the demand generation strategies and tactics that get real and measurable results.

“Marketo helps sales and marketing teams work together to close more business faster,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “By combining our demand generation strategies with this innovative technology, our customers can drive more revenue and improve overall marketing accountability.”

The Pedowitz Group is the largest and most experienced service partner of Marketo with more customer engagements worldwide than any other partner company. A certified black belt partner of Marketo, TPG has seven certified Marketo consultants and experienced revenue engineers on staff to help customers create sophisticated automated marketing programs that drive success.

About Marketo
Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size companies and enterprise divisions shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth. For more information, visit www.marketo.com.

About The Pedowitz Group
The Pedowitz Group is the world’s fastest growing full service demand generation agency focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Intel, Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how they can help you make a significant and measurable contribution to your company’s growth, visit www.pedowitzgroup.com.


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Media Contact:
Scott Benedetti
Director, Demand Generation
The Pedowitz Group
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