About Us
The Pedowitz Group specializes in helping
B2B Marketing Organizations design, automate and optimize processes
that drive demand and increase revenue. Our principal
consultants have over 50 years of combined experience helping some of the
world's leading companies increase their revenue while improving
their marketing effectiveness.
Jeff Pedowitz,
President and CEO
Debbie Qaqish,
Principal
Cherie Pedowitz, Vice President Operations
Bill Hooven, Director Client Services
NealBush, Revenue Engineer
Jeff Pedowitz,
President and CEO
Jeff has 20 years of experience leading both B2C and B2B
organizations to outstanding results in increasing
revenue and lowering costs. Jeff started his
career with Subway Sandwiches, where he successfully
built out a territory to include 35 owned and franchised
stores. From there, he held key leadership and
executive positions with Computer Associates, SmartTime
Software, and Salesnet.
As the Founder and President of The Pedowitz Group, Jeff
is responsible for setting the company's vision and
strategic direction along with managing all daily
operations. Jeff frequently writes and
speaks on a variety of best practices related to demand
generation, Web 2.0, and marketing.
Prior to founding The Pedowitz
Group, Jeff held the position of VP of Professional
Services for Eloqua, one of the world's leading
providers of demand generation software. In that
role, he spearheaded a best practices consulting
organization from the ground-up and helped Eloqua
achieve a significant thought-leadership position in the
marketplace.
Contact Jeff:
jeff@pedowitzgroup.com
Debbie Qaqish, Principal
Debbie has over 30 years of sales and marketing experience in
leading multiple B2B companies to sustained revenue growth and
profitability.
Most recently, Debbie served as VP of Strategy and
Marketing for Knowlagent, an award-winning software company that
helps clients drive revenue from the call center. Debbie
is a leading authority on applying strategy, technology and process
to help B2B organizations drive revenue growth. Her principal
areas of expertise include designing results-oriented inside sales
and sales organizations that leverage technology and optimal
processes to profitably grow revenue.
Additionally, Debbie is a revenue-focused marketing
strategist. She has
consistently designed marketing programs and systems that align
sales and marketing around what it takes to get, keep and grow
profitable client relationships.
As a Principal Partner, Debbie is responsible for developing
and managing client relationships. She also spearheads
strategic business partnerships and alliances.
Contact Debbie:
debbie@pedowitzgroup.com
Bill Hooven, Director of Client Services
With over 20 years of
marketing research and implementation experience, Bill has been at
the forefront of several revolutionary marketing innovations. From
database marketing to predictive attrition research to Internet
marketing with Eloqua, Bill has helped top financial services,
telecommunications and technology companies maximize the value of
their marketing dollars by focusing on proven practices and
techniques.
While attending college full time at age 18,
Bill began his career in marketing research and product development
for a division of First Maryland Bancorp. Before he was able to
drink, Bill was VP of Marketing for Barnett Card Services
Corporation, delivering revenue on one of the largest consumer
credit card portfolios in the U.S. During his extensive career, Bill
has also held leadership roles with Mellon Bank, Platinum
Technology/Computer Associates and Frontier Global Center. As an
international marketing consultant, he has provided strategic
guidance to well-known companies in a variety of industries.
Bill has been with The Pedowitz Group from the
beginning and today operates in the role of Director of Client
Services, overseeing an expert team of Revenue Engineers. He works
from his office adjacent to a small horse farm in East Tennessee.
Contact Bill:
bill@pedowitzgroup.com
Neal Bush, Revenue Engineer
Neal Bush has 18 years of technology sales, marketing, sales,
business development and product management experience. He has a
rich, diverse background in both domestic and international sales,
marketing and business development with both operational and product
line P&L responsibility. He has also served as a consultant to
several start-ups technology businesses, developing sales channels,
writing and executing strategic marketing plans and market entry
strategies. Most recently Neal served as the Marketing Director
for ScriptLogic, a wholly owned subsidiary of Quest Software (QSFT).
In that role, he was responsible for all tactical demand generation
activities, including PPC, SEO, email marketing and electronic and
print advertising. He also oversaw the Public Relations and Channel
Marketing activities, while responsible for a marketing budget in
excess of $3 million. Neal was the driving force behind the adoption
of the company’s marketing automation platform, that optimized the
timing and messages that prospects received, and aligned them with
when prospects were the most likely to buy. Prior to joining
ScriptLogic, he headed the marketing for AppSense, Ltd, a UK based
enterprise software developer. In that role, he was responsible for
all demand generation efforts, market awareness, analyst relations,
and channel recruitment and development. Prior to AppSense, Neal
was a Director for Ntara, Inc, Vice President of Sales for KPNQwest,
Vice President of Sales and Marketing for CityReach International,
and Vice President of Sales for PACER International. He holds a
B.A. in Economics from the University of Michigan in Ann Arbor, and
an MBA with honors in Marketing and Finance from the University of
Maryland in College Park and lives in South Florida with his wife
and three children.
Contact Neal:
neal@pedowitzgroup.com
|