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The Pedowitz Group’s Debbie Qaqish to Present at Business Marketing Association’s Executive Summit 2011 in Southern California

Qaqish Highlights New Role of Today’s Chief Marketing Officer and Impact on Revenue

ATLANTA – (May 4, 2011) – The Pedowitz Group (TPG), the world’s largest full service revenue marketing agency, announces Debbie Qaqish, chief revenue marketing officer, will present at Business Marketing Association’s 2011 Executive Summit. Her topic: Stepping Up to The Revenue Challenge: The Chief Marketer’s New Role.   

Qaqish’s session will focus on the new responsibilities of today’s marketers and how organizations can better apply strategy, technology and process to connect marketing to revenue generation. As part of her presentation, she will feature four trailblazing marketers and the revenue metrics they are driving for their organizations.

 “If your CEO hasn’t already walked into your office and asked you how your marketing organization plans to contribute to revenue, trust me – it’s coming,” said Qaqish. “The role of marketing is changing and this new breed of marketer – the Revenue Marketer – is being held accountable for creating repeatable, predictable and sustainable revenue contribution.”

 Hosted by BMA’s Southern California Chapter, the Executive Summit will be held in Newport Beach, California, May 4-5th at the Hyatt Regency Newport Beach. Click Here for details about the event or to register.  

 Qaqish coined the term defining today’s new revenue-focused marketer – the Revenue Marketer®. Throughout her career, she helped hundreds of marketers answer the question: What is marketing going to do about revenue? 

 A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. A pioneer in marketing automation – first as a beneficiary of the technology and now as an advocate and expert – Debbie is a frequent speaker and writer on topics related to driving revenue through demand generation techniques, marketing automation technologies, and the integration of sales and marketing. 

 Other speakers at the Executive Summit include Allen Maag, VP and chief communications officer of Avnet, Inc. and the 2011-2012 national chairman of BMA; Laura Ramos, VP of industry marketing services, North America, for Xerox Corporation; and Gary Katz, founder and CEO of Marketing Operations Partners, Inc. 

 About Business Marketing Association

For 88 years, Business Marketing Association (BMA) has been the preeminent resource providing professional development and peer networking to increase the effectiveness of individuals responsible for spending $85 billion annually in the U.S. on the marketing of goods and services. BMA serves as the business marketer’s first line of defense in the changing business marketing environment. No other organization delivers the same level of commitment to the information and networking needs of business-to-business marketers. For more information, visit www.socalbma.org.

The Pedowitz Group - Connect Marketing to Revenue™

The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. TPG helps clients create and execute demand generation strategies and tactics that generate top line revenue. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, please visit www.pedowitzgroup.com or blog.pedowitzgroup.com.