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The Pedowitz Group Brings “Revenue Marketing” to SiriusDecisions 2011 Summit

Leading revenue marketing agency to chronicle the Journey to Revenue Marketing®

ATLANTA – (May 4, 2011) – The Pedowitz Group (TPG), the world’s largest full service revenue marketing agency, announces it will be exhibiting at the SiriusDecisions Summit 2011 in Arizona as part of the conference’s acclaimed vendor showcase. The theme of this year’s event is, “B2B Sales and Marketing: Forging a New Alliance.”

The annual invitation-only event is a unique three-day conference that focuses on areas where sales and marketing can, and should intersect. SiriusDecisions’ analysts and top sales and marketing leaders share how B2B organizations are solving critical issues that hinder predictable revenue growth.

“The role of the chief marketing officer is changing with the emergence of revenue marketing,” said Jeff Pedowitz, founder and CEO of The Pedowitz Group. “Now more than ever, marketing and sales share a common currency: revenue. This alignment is the core of revenue marketing – a shared accountability between sales and marketing.”

This year’s summit will be held May 4-6^th at the Fairmont Scottsdale Resort in Scottsdale, Arizona. Delegates – which include leading marketing, sales and operations executives from across the country – have the opportunity to receive the latest research insights from SiriusDecisions, share best practices with guest speakers, network with peers, and speak with key suppliers in the vendor showcase.

The vendor showcase provides attendees with a forum to discuss industry trends and solutions to align sales and marketing and accelerate predictable revenue growth.

About SiriusDecisions
SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data. SiriusDecisions Executive Advisory Services, Consulting Services, Benchmark Assessment Services, Learning and Events provide senior-level executives with the sales and marketing operational intelligence required to maximize top-line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information about SiriusDecisions, visit www.siriusdecisions.com.

The Pedowitz Group - Connect Marketing to Revenue™

The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. TPG helps clients create and execute demand generation strategies and tactics that generate top line revenue. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, please visit www.pedowitzgroup.com or blog.pedowitzgroup.com.