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The Pedowitz Group Surpasses 200th Marketo Customer Implementation

Leading demand generation agency hits important milestone with acclaimed marketing automation vendor as demand for marketing and sales automation services intensifies.

ATLANTA – (December 6, 2010) – The Pedowitz Group (TPG), the world’s fastest growing demand generation agency, announces today at Dreamforce 2010, it has surpassed its 200th customer implementation with Marketo, Inc., the global leader in Revenue Performance Management (RPM) solutions, that significantly increase customers’ marketing and sales success.  TPG is exhibiting at Dreamforce in Marketo’s booth #607.  The Cloud Computing Event of the Year, Dreamforce takes place in San Francisco’s Moscone Center from December 6 to 9.

The Pedowitz Group and Marketo have engaged in more than 100 additional customer implementations since they announced their 100th customer milestone just six months ago in May. This tremendous growth is evidence of the increasing demand for marketing automation technology and Web 2.0 demand generation services in the marketplace.

“More and more companies are realizing that marketing automation is just a component of Revenue Performance Management, a truly transformative business process that enables explosive and sustained revenue growth across the enterprise,” said Phil Fernandez, president and CEO, Marketo. “Together with The Pedowitz Group, Marketo is single-mindedly focused on helping customers seize the RPM competitive advantage and drive outsized revenue growth and marketplace leadership.”

The Pedowitz Group is the country’s largest full-service demand generation agency focused on delivering marketing and sales automation services that help customers drive sustainable revenue. Marketo’s solutions include email marketing, lead nurturing, lead scoring and closed-loop reporting capabilities to generate and qualify sales leads, ultimately shortening sales cycles and driving revenue growth.

Together, clients of the two companies are able to execute demand generation strategies and tactics that produce measurable results.

“Marketing automation has forever changed the way companies grow revenue,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “By combining our demand generation strategies with this transformational technology, sales and marketing teams are able to drive bottom-line business results. The proof is in their continued success.”

A certified blackbelt partner of Marketo, with seventeen certified consultants and experienced revenue engineers on staff, The Pedowitz Group is Marketo’s largest and most experienced partner with more customer engagements worldwide than any other partner company.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping customers turn marketing from a cost center to a business-building revenue driver.  

Marketo has been recognized with the 2010 CODiE award for ”Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the Force.com AppExchange. As of October 2010, more than 750 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.

About The Pedowitz Group

The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel, McKesson, Cisco and Citrix . For more information on how TPG can help you make a significant and measurable contribution to your company’s growth, visit www.pedowitzgroup.com.   Subscribe to The Pedowitz Group’s blog, The Revenue Marketer™ http://revenuemarketer.com.