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Two Pedowitz Group Customers Receive DemandGen Report’s 2010 Sales and Marketing Alignment Awards

Two customers of The Pedowitz Group recognized for outstanding demand generation programs using the Eloqua platform

ATLANTA – (July  14, 2010) – The Pedowitz Group, the world’s largest and most experienced demand generation agency, announced today that two of its customers – Dun & Bradstreet and The Savings Bank Life Insurance Company of Massachusetts (SBLI) –  have been recognized by DemandGen Report for their outstanding demand generation programs.

Recipients of DemandGen Report’s 2010 Sales and Marketing Alignment Awards were chosen for their innovative use of tools such as lead scoring, e-mail/Web tracking, and social media tactics to increase the efficiency of their sales and marketing teams, generate more quality leads, and, ultimately, close more business. Two of the six companies recognized this year are clients of The Pedowitz Group.

“We are all very excited to see our customers recognized for our joint success. Both SBLI and Dun & Bradstreet have experienced outstanding results in lead generation and creating new revenue,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “It just goes to show that with great people, a great process, great software and a commitment to excellence, we can continue to help our customers achieve their demand generation and revenue objectives.”

Dun & Bradstreet, the world’s leading source of commercial information and insight on businesses, was recognized for its ability to generate 190 qualified leads in just three weeks, in addition to ramping-up its e-mail efforts and increasing overall open and click-thru rates by 300%, The Pedowitz Group helped the company create deeper sales and marketing alignment using Eloqua’s marketing automation system as a trigger.

“I’m thrilled with the results from this engagement.  As we tracked the program downstream, we identified a measurable improvement to our new business pipeline of 11%,” said Joyce Lauria, Dun & Bradstreet’s vice president and director of marketing and operations.

“The team at The Pedowitz Group has done a great job at translating our business requirements into the Eloqua system. We are confident that as we continue to tackle larger challenges, The Pedowitz Group will be able to keep delivering the input on best practices and execution we need to win,” said Jeff Yee, marketing manager of demand generation.

The Savings Bank Life Insurance Company of Massachusetts was applauded for its ability to integrate social media tools with marketing automation, delivering higher-quality leads to its sales team. With The Pedowitz Group’s help, powered by Eloqua, SBLI is able to use social media technology to capture leads through an integrated lead nurturing program. Leads are now vetted based on entry point, providing a higher quality lead to sales, delivered deeper in the funnel. As a result, SBLI now collects 500 additional contacts per week, of which 1% convert to sales qualified leads.

“With acquisition costs continuing to escalate, it’s always great news when we can leverage existing programs to generate more leads at minimal additional expense. This improves our overall cost-per-lead and ROI,” said Rose Cahill, vice president of marketing for SBLI. “We are extremely pleased with the initial results we have seen from our lead nurturing programs. They allow us to deliver relevant content to clients and prospects – which certainly pleases the client – AND it helps move them more quickly through the sales funnel, which pleases our agents. It’s a win-win for everyone.”

Other winners of this year’s award included Nortel, Case Central, Dematic, and BreakingPoint. Click Here to access the complete DemandGen report.

About The Pedowitz Group
The Pedowitz Group is the world’s fastest growing, full service demand generation agency focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Intel, Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how they can help you make a significant and measurable contribution to your company’s growth, visit www.pedowitzgroup.com.

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Media Contact:
Scott Benedetti
Director, Demand Generation
The Pedowitz Group
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