The Pedowitz Group - News

“2010 is the Year of the Revenue Marketer™!”

Declares The Pedowitz Group

The Pedowitz Group, the world’s largest Demand Generation Agency, thought leader and innovator, reveals the new face of marketing in an upcoming white paper, Webinar series, and certification program.

ATLANTA – (March 24, 2010) – Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group and nationally recognized thought leader in the demand generation field, is revealing the new marketer – the Revenue Marketer™ – in a recently published white paper and upcoming Webinar series designed for CMO’s, marketing VP’s and directors now responsible for delivering marketing driven revenue for their companies.

“Today’s executives expect more than just a higher number of qualified leads from their marketing teams – they want to see a measurable return on their marketing investment,” said Qaqish. “The new face of marketing is focused on revenue generation and we are dedicated to helping today’s marketing professionals make a measurable and repeatable impact on revenue in their organizations.”

The white paper, Profile of a Revenue Marketer: Fulfilling the New Revenue Obligation, is based on conversations with hundreds of marketers all trying to answer one question: What can marketing do to drive revenue? The paper’s objective is to help today’s marketing professionals understand their revolutionary new role in revenue production by successfully leveraging new technologies and aligning themselves with sales to contribute tangible revenue results.

The Revenue Marketer Webinar Series began in early Q1 and will continue throughout Q2.  During the next Webinar in the series – scheduled for this Thursday, March 25, at 2:00 EST– Qaqish will profile the Revenue Marketer, the Revenue Marketing team, introduce several successful Revenue Marketers, and discuss the seismic shift this new role is having on B2B organizations.

The Webinar series will be followed in the early summer with a live BlogTalkRadio show in which Qaqish will interview and showcase 12 Revenue Marketers from a multitude of industries over a 12 week period. She will also discuss topics in her upcoming book.

Qaqish serves as Chief Revenue Officer and Principal Partner of The Pedowitz Group, the world’s largest and most experienced demand generation agency focused on delivering marketing and sales automation solutions.