The Pedowitz Group Management Team

Kevin Joyce, Vice President Marketing Services

 Steven Pekarthy, Vice President Western Region

Steve joins The Pedowitz Group as vice president of the western region, where he will lead all consulting services west of the Mississippi. A former Big 4 partner at KPMG/BearingPoint, Steve has more than 20 years of strategy and execution experience in a range of industries including high tech, software, online retail, and consumer products.

His expertise in business advisory consulting services encompasses market analysis and strategy development, lead management and eMarketing strategy and execution, lead development and management, sales and channel operations, customer service and partner management, and systems and operations strategy and execution.

Prior to joining TPG, Steve held an executive role at Crimson Consulting. He also served as vice president of global services for eMarketing and customer service software provider Kana Software, where he was responsible for client delivery, international operations, and a range of SI and implementation partners.

Steve Nakata, Chief Architect

Steve has over 20 years of marketing and engineering experience in industries including identity management, systems management, semiconductor, telecommunications and aerospace/defense. At The Pedowitz Group, he manages complex technical implementations of marketing and sales automation solutions. He also develops products that extend solution capabilities into new areas and enhance the prospect/customer experience.

Prior to joining The Pedowitz Group, Steve was the Director of Technical Marketing at Ping Identity. As their first marketing hire, he was instrumental in the launch of their flagship product, PingFederate, establishing and executing the various marketing processes from the ground up.

Prior to Ping Identity Steve held leadership roles at Motive and IBM/Tivoli Systems. Early in his career, Steve was literally a “rocket scientist”, working at NASA on a variety of projects, including robotics research for the International Space Station and a return-to-earth unmanned spacecraft.

Neal Bush, Senior Revenue Engineer

Neal is responsible for understanding clients' demand generation objectives and working with them to apply best practice processes. Neal helps clients utilize the newest SaaS-based platforms to conduct multi-channel marketing initiatives. Neal's expertise assists clients in expanding the sales funnel with more quality opportunities and enables clients to tie each and every marketing expenditure to a sales effort.

 Nic Zangre, Vice President of Revenue Engineering Services

Nic oversees TPG’s implementation, process-audit, and execution methodology as relating to Marketo, Salesforce.com and other Marketing/Sales/Analytics Technologies. With a proven track record of innovating TPG clients’ Revenue Generation machines, Nic is a self-proclaimed “Marketing Automation Jedi Master.” Nic has presented on CRM/MA integration best practices at various industry conferences and user groups, including the 2008 Eloqua Experience.

As former Eloqua Practice Leader, Nic’s clients won seven Eloqua Markie Awards and two DemandGen Report “Sales & Marketing Alignment Awards”. His marketing automation career began at FAST Search & Transfer as an eMarketing specialist, where his efforts led to a 15% productivity increase in inside sales. Nic moved on to lead the project team for FAST’s systems migration after being acquired by Microsoft.

Following his time at Microsoft, Nic became the manager of eMarketing strategy for AQUENT. AQUENT now boasts the distinction of being one of the first successful Eloqua clients to leverage open API to integrate to a homegrown CRM.

Scott Benedetti, Director Sales and Business Development

Scott’s unique combination of sales, marketing, operations, and consulting experience serve as a well-rounded, professional addition to The Pedowitz Group’s sales team. Formerly the Director of Demand Generation, Scott was instrumental in building the engine that drives demand generation internally.

During the last 20 years, Scott has been a successful sales and marketing professional in the enterprise software space, delivering applications to a wide variety of vertical industries. For the last seven years, Scott executed a dual role as CRM and Marketing Automation catalyst, evangelist, administrator and sales executive.

Bill Hooven, Director of Training, Sr. Revenue Engineer

With over 20 years of marketing research and implementation experience, Bill has been at the forefront of several revolutionary marketing innovations. From database marketing to predictive attrition research to Internet marketing with Eloqua, Bill has helped top financial services, telecommunications and technology companies maximize the value of their marketing dollars by focusing on proven practices and techniques.

While attending college full time at age 18, Bill began his career in marketing research and product development for a division of First Maryland Bancorp. Before he was able to drink, Bill was VP of Marketing for Barnett Card Services Corporation, delivering revenue on one of the largest consumer       credit card portfolios in the U.S. During his extensive career, Bill has also held leadership roles with Mellon Bank, Platinum Technology/Computer Associates and Frontier Global Center. As an international marketing consultant, he has provided strategic guidance to well-known companies in a variety of industries.

Bill has been with The Pedowitz Group from the beginning and today operates in the role of Director of Training and as a Senior Revenue Engineer.

Edwin Thompson, Director of Demand Generation

Ed brings over 20 years of direct marketing and demand generation experience to TPG. His career has provided the opportunity to develop a unique blend of creative and technical expertise.

Early in his career, while at The Boston Globe, Ed designed and developed one of the first publications to utilize a fully digital pre-press environment. Transitioning his skills to the web, Ed has spent the last 10+ years in marketing functions for technology companies.