ATLANTA, GA (January 31st, 2013)The Pedowitz Group, the Global Leader in Revenue Marketing, announces its listing on the 2013 CRM Watchlist, an annual review of CRM vendors published on ZDNet. For the second consecutive year, The Pedowitz Group has been recognized as one of the Top 5 Consulting / Systems Integrator firms in the world; see complete list of 2013 winners here: http://www.zdnet.com/crm-watchlist-2013-and-now-the-winners-7000009637/

Now in its fifth year, the CRM Watchlist is compiled by industry analyst and best-selling author, Paul Greenberg. With multiple categories, winners are designated companies that are predicted to have a significant impact in the coming year in the market with customers, and in the industry they represent. NOTE: A review of all winners including Pedowitz Group will be published on ZDNet in the upcoming weeks.

“We are greatly honored to be named a CRM Watchlist winner for the second year in a row,” said Jeff Pedowitz, President and CEO, The Pedowitz Group. “To share this distinction with firms like Accenture, CSC and Ernst and Young is very gratifying.”

This award joins a collection that TPG has won over the past few years – The agency is deeply rooted in revenue marketing principles and 100% committed to helping client organizations like GE, Citrix and Comcast successfully drive predictable, repeatable and sustainable streams of revenue. To date, over 20 clients have been recognized publically for their excellence in Revenue Marketing.

In 2012, The Pedowitz Group was named to the exclusive Inc. 500 list, the first year it was eligible to compete. The company was also designated one of the Fastest Growing Private Companies in Atlanta in 2011 and 2012. Principal Partners Jeff Pedowitz and Debbie Qaqish both have been recognized among the Top 50 Most Influential People in Sales Lead Management, by SLMA (ranking in the Top 15) and Debbie among the Top 20 Women to Watch in Sales Lead Management.

About Paul Greenberg

Paul Greenberg is author of the best-selling book, CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers. He is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services. Paul is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of CRM luminaries.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful

ATLANTA, GA (December 13th, 2012) The Pedowitz Group (TPG), the authority on Revenue Marketing Transformation™, was recently named a Marketo Preferred Services Partner. The Marketo Preferred Services Partners are consultants and system integrators that bring best practices and hands-on consulting in marketing automation and demand generation to Marketo’s customer base.

“We have the largest team of Certified Marketo consultants in the world and have worked on over 450 Marketo projects with both enterprise and small/medium business clients.  Working within our proven framework and best practices, our Marketo clients experience the industry’s fastest time to value and superior return on their investment in Marketo’s marketing automation solution. We are committed to our partnership with Marketo and proud of our distinction as a Preferred Services Partner,” said Bruce Culbert, Chief Service Officer and Partner, The Pedowitz Group.

The Pedowitz Group is excited to be among the select list of partners recommended by Marketo for best practices and consulting. As part of the commitment to building strong partner relationships, 27 Pedowitz Group consultants have been certified through Marketo’s certification program. The Pedowitz Group is the 2012 Revvie Award for Partner Excellence winner, and The Pedowitz Group clients won 5 of the 13 Revvies awarded at the Marketo Global User Summit this past May.

“Marketo is committed to the success of our customers. We view our Preferred Services Partners as key to giving our customers flexibility to choose the best services provider for their needs. We’ve invested in training and experience-sharing with our Preferred Services Partners and they represent a trusted resource for customer success,” said Jason Holmes, SR VP Client Services.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency.  A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results.  As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence.  For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or call us at 855-REV-MKTG or visit blog.pedowitzgroup.com.  

Atlanta, GA (PRWEB) December 06, 2012

The Pedowitz Group, the authority on Revenue Marketing Transformation™, announces two key executives have been named to the Sales Lead Management Association (SLMA) list of Top 50 Most Influential in Sales Lead Management. Jeff Pedowitz, CEO, was named #5 and his business partner, Debbie Qaqish, Chief Strategy Officer, #14. This is Jeff’s third consecutive year to be named to SLMA’s Top 50 and Debbie’s second. In 2010, Debbie was named one of SLMA’s Top 20 Women to Watch.

View complete 2012 Top 50 list: http://www.salesleadmgmtassn.com/50most2012/winners.html

Sponsored by the Sales Lead Management Association (SLMA), this industry distinction is awarded to those who have generated significant revenue for their companies and clients by effectively managing sales leads. Individuals are nominated and winners selected based on the largest number of votes received from their peers. Nominees came from many diverse disciplines including CRM and Marketing Automation Software, telemarketing, database management, conference management, fulfillment, consulting, and publishing companies.

“Every year the competition gets steeper,” notes Jim Obermayer, Executive Director, Sales Lead Management Association. “I am especially proud of these 2012 winners. Many are repeat winners and all are champions of wealth creation through the management of sales leads.”

2012 has been a banner year for The Pedowitz Group, which was named as an Inc. 500 company and one of Atlanta’s top 50 fastest growing, private companies. This summer, the company sponsored ground breaking research, the Lenskold Group / Pedowitz Group 2012 Lead Generation Marketing Effectiveness Study, proving that marketers using integrated marketing automation are outgrowing their competition by directly impacting revenue. Most recently, The Pedowitz Group launched Revenue Marketing University (RMU) a professional online certification course for B2B marketing executives seeking to make a revenue impact in 2013.

About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 6139 worldwide members and 300-plus articles from 60 authors on the SLMA website. Activities throughout the year include an active ‘pushy’ blog, recognition for the ‘20 Women to Watch in Sales Lead Management,’ the SLMA College of Fellows, a monthly ‘gossipy’ newsletter, and SLMA Weekly Radio. Sponsorship programs are available. For more information about SLMA or the ‘Top 50’ list, call Sue Campanale at  714-637-6989 .

About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at855-REV-MKTG or visit http://www.pedowitzgroup.com/blog/.

Atlanta, GA (PRWEB) November 20, 2012

Debbie Qaqish, principal partner and chief revenue marketing officer of The Pedowitz Group(TPG), recently addressed MBA students at the Mason School of Business at the College of William & Mary about marketing’s revenue responsibility. This is the third consecutive year Debbie has been invited to share her insights with these aspiring students.

Jim Kanir, SVP of Sales and Marketing at Billtrust (a TPG client), and Jason Long, revenue engineer at TPG, also participated in the session. Debbie presented a working definition, a framework and new data from several key industry reports that supported the need for the B2B marketing organization to transform from being a cost center to a revenue center. Jim, a serial Revenue Marketer, presented a live case study on the benefits of Revenue Marketing including key revenue results and a live look at a recent board presentation. Listen to Jim’s presentation here.

Jason Long ended the session by taking the students on a tour of a live marketing automation system using data provided by several of the students.

“I cannot think of a more valuable addition to our course than Debbie’s session,” said Ronald L. Hess Jr., Associate Professor of Marketing, Mason School of Business, College of William & Mary. “She has a very impressive grasp of the intricacies of marketing automation and the impact it makes on how marketing works in a B2B company. I have had many speakers from business visit my MBA course over the past 10 years and none are on par with Debbie Qaqish. From the quality of the delivery to the extraordinary content — this session was outstanding. Many thanks to Debbie for supporting the College of William & Mary.”

“Kudos to Ron Hess and the College of William & Mary for having the foresight to offer this class,” said Debbie. “Revenue Marketing for the B2B marketer is still not part of the marketing curriculum in most colleges. As a result, marketing students are graduating with little knowledge of CRM, marketing automation and other key technologies that shape the role of marketing in driving repeatable, predictable and scalable revenue performance.”

The agenda for the four-hour session was created by Debbie and Ron and was designed to introduce the MBA class to how B2B marketers are now responsible directly for impacting revenue. “I have seen companies struggle with how to use digital data successfully,” said MBA candidate, Margo Wheeler. “Debbie’s integrated Revenue Marketing approach incorporates both marketing automation and CRM. It takes marketing to a more strategic level that ensures smarter decisions and increased revenue contributions.”

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at855-REV-MKTG or visit blog.pedowitzgroup.com.

Atlanta, GA (PRWEB) November 13, 2012

Key executives from The Pedowitz Group (TPG), Jeff Pedowitz and Debbie Qaqish, have been nominated for the 2012 Top 50 Most Influential in Sales Lead Management. Both Jeff and Debbie were designated in the Top 10 Most Influential last year. The Sales Lead Management Association (SLMA) is accepting votes for nominees during the month of November. Voting is open to SLMA members only. Winners will be announced on December 5.

TO VOTE: Register at the Sales Lead Management Association website and vote for up to three nominees: http://www.salesleadmgmtassn.com/50most2012/index.php

Jeff is president and CEO of The Pedowitz Group, which he founded in 2007. Today, the award winning company is the fastest-growing Revenue Marketing agency in the world, helping over 1000 companies make the transition to Revenue Marketing. A two time winner of the SLMA’s Top 50 Most Influential, Jeff earned the #2 spot last year. A visionary in the digital marketing space, Jeff has dedicated his career to advancing marketing from a cost center to a revenue center. Read Jeff’s nomination: http://50mostinfluential.com/celebrate/2012-nominees/2012-nominee-jeff-pedowitz-the-pedowitz-group/

Debbie is a principal partner and chief revenue marketing officer of the firm. Ranked #10 last year on the Top 50 Most Influential list, Debbie was named a Top 20 Women to Watch in Sales Lead Management in 2011. She hosts Revenue Marketer Radio (WRMR) where she interviews real world Revenue Marketers®. Last month Debbie launched Revenue Marketing University, an online professional certification program teaching marketing executives how to transition their marketing organizations from cost centers to revenue centers. Read Debbie’s nomination: http://50mostinfluential.com/celebrate/2012-nominees/2012-nominee-debbie-qaqish-the-pedowitz-group/

“Jeff and Debbie work vigorously to help our clients successfully navigate the journey to Revenue Marketing,” said Bruce Culbert, TPG’s chief service officer. “ Their extraordinary talent and dedication to the sales lead management profession make them strong contenders for SLMA’s 2012 Top 50 Most Influential.”

“People who win are recognized by their peers as multi-dimensional sales and marketing experts,” said SLMA President James Obermayer. “They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management,” he said.

About Sales Lead Management Association
The Sales Lead Management Association was founded by James W. Obermayer, Susan A. Campanale and Mark L. Friedman in 2007. The association serves 3,500 members of the sales lead management community around the world. In 2011, SLMA’s site received more than 100,000 total visitors. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, the SLMA radio program, sponsored webinars, and newsletter advertising, industry leaders links, speaker’s directory, case studies, blog, etc. Featured programs include the 50 Most Influential People in Sales Lead Management, SLMA 20 Women to Watch andSales Lead Management Week (Oct. 14 – 20 in 2012). For additional information, visit SLMA http://www.salesleadmgmtassn.com.

About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at855-REV-MKTG or visit http://www.pedowitzgroup.com/blog/.

ATLANTA, GA (PRWEB) October 25, 2012

The Center for Professional Selling (CPS), part of the Coles College of Business at Kennesaw State University (KSU) is hosting the Inaugural Atlanta Forum for Professional Selling (AFPS), “Social Selling Strategies,” at the Cobb Galleria Centre from 8:00am – 12:15pm on November 8, 2012. Moderated by Bruce Culbert, Partner and Chief Service Officer, The Pedowitz Group, this free, half-day event gives attendees a unique opportunity to listen to and interact with top experts in sales, social media and CRM.

Register: http://ksuatlsocialselling.eventbrite.com/

Speakers include Paul Greenberg, Godfather of CRM and author of the industry bible CRM at the Speed of Light. Mr. Greenberg will kick off the morning with his keynote on Social Selling as a Strategy. Jeff Ramminger, VP of Product Strategies for TechTarget will discuss Social Selling in B2B, and Brad Taylor, VP of Customer Marketing, The Coca-Cola Company, will share The New Rules for Consumer Engagement.

Panelists: Bob Kelly, Chairman of The Sales Management Association; Rena Kilganon, Founder, The Kilganon Group; Eric Blumthal, Co-Founder, count5; Rhaz Ziesler, Brand Expert, Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer, The Pedowitz Group; Barbara Giamanco, President and Social Sales Strategist Social Centered Selling, LLC; Brent Leary, Co-founder of CRM Essentials, and Jeff Tanner, Research Director, BPT Partners.

For more information: http://coles.kennesaw.edu/afps/

“As the premier institution focused on education and development of sales professionals, the Center for Professional Selling at KSU is at the forefront in Atlanta and around the world. This inaugural event on “Social Selling Strategies” exemplifies their understanding of the needs of the sales community. If you live in the Atlanta metro area, Georgia or a neighboring state, you don’t want to miss this unique learning experience,” advises Culbert.

“The importance of revenue generation has never been more important to companies than it is in today’s competitive yet sluggish market. At the CPS in the Coles College, we gather thought leaders on strategies and tactics that are not only timely, but enhance the practice of sales and ultimately drive revenue. Our first forum on Social Selling Strategies is an example of pulling together world class leaders in this field to discuss this important issue,” said Dr. Gary Selden, Associate Director of the CPS.

The AFPS provides businesses an opportunity to reach key decision makers within the Sales and Social Selling communities as well as tie their brand to other thought leaders in the industry. Focusing on Social Selling Strategies, keynote speakers and panel discussions will address the use of popular social media tools to drive sales.

The Center for Professional Selling expects more than 200 attendees at the first of many thought-provoking topics during the Atlanta Forum for Professional Selling For more information about sponsoring CPS or the Atlanta Forum for Professional Selling, please contact Gary Selden, Associate Director of the CPS, at 1000 Chastain Rd. MB #0406, Kennesaw, GA 30144; 770-423-6969; or visit coles.kennesaw.edu/afps.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at855-REV-MKTG or visit blog.pedowitzgroup.com.

ATLANTA, GA (PRWEB) October 16, 2012

The Pedowitz Group (TPG), Demandbase, and global interactive marketing provider ExactTarget announce a strategic partnership to bring ExactTarget’s customers unique Interactive Marketing Hub solutions for improving lead capture and demand generation.

Based on dynamic content, optimized form solutions will deliver more intelligent web conversions and enhance the customer’s personalized online experience.

Representatives from The Pedowitz Group and Demandbase will showcase these solutions at ExactTarget Connections in the Partner Hub, Oct. 16 – 18, in Indianapolis. Representatives will be on hand to demonstrate these offerings, designed to help companies attain their Revenue Marketing™ objectives.

The Pedowitz Group now offers two turn-key solutions for the ExactTarget platform for optimizing forms and landing page conversions with dynamic content for deeper customer insight. The Pedowitz Group solution includes integrated SaaS solutions from Demandbase, and best practices in lead generation, and forms conversions from The Pedowitz Group.

For ExactTarget’s install base of B2B and B2C with a B2B division, The Pedowitz Group Forms Optimization offerings are turnkey, including software, enablement, integration, best practices in lead management, training and support. Additionally, customers can be up and running in days, making the ROI for these solutions a matter of months not years.

“We are proud to partner with The Pedowitz Group and Demandbase to enhance our Landing Page and Lead Form capabilities,” said Scott Roth, ExactTarget’s senior director of global field and partner marketing. “By providing their online visitors with a more personalized web experience clients will see higher conversion rates and better loyalty by return visitors.”

“These solutions represent some of the best practices for today’s leading B2B Revenue Marketers ™ in the areas of lead capture and demand generation. They will now be available to ExactTarget customers as part of the growing application and services marketplace around the Interactive Marketing Hub®,” said Bruce Culbert, Chief Services Officer and partner at The Pedowitz Group.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at 855-REV-MKTG or visit blog.pedowitzgroup.com.

ATLANTA, GA (PRWEB) October 16, 2012

The Pedowitz Group, the authority on Revenue Marketing Transformation™, announces the launch of an online educational program for BtoB marketing executives seeking to impact revenue in 2013. Commencing on October 17, Revenue Marketing University (RMU) is a six course, instructor-led webinar series taught by industry experts with proven track records for creating predictable, repeatable and sustainable streams of revenue.

RMU brings together the best practices in demand generation and revenue accountability for marketing. Graduates will gain the mindset and skillset required to create and execute a 2013 Revenue Marketing plan to grow sales revenue and earn credibility in the C-suite. To attend RMU and become a Certified Revenue Marketer®: http://revmarketer.pedowitzgroup.com/2012-Revenue-Marketing-University-Register.html

The Pedowitz Group’s new educational series takes students through the six key controls of Revenue Marketing Transformation™. Coined RM6, the six controls work holistically to transform marketing from a cost center to a revenue center. Each webinar is taught by an RMU faculty member who will share insights and techniques used by today’s top Revenue Marketers™. RMU faculty includes: Jim Lenskold, Lenskold Group; Nancy Harris, Sage; Liz McClellan, PGi; Kevin Joyce and Debbie Qaqish, The Pedowitz Group; Alan Scheik, Cisco Capital; Jim Kanir, Billtrust; Patty Foley-Reid, Iron Mountain; Amy Hawthorne, Rackspace; Denise Marlborough Nexus and more. The webinar series will run twice a month through December:

October 17: 2:00 PM EST

• Introduction and “Does Marketing Automation Really Matter?”
• Faculty: Jim Lenskold, Lenskold Group

October 30: 2:00 PM EST

• The Revenue Marketing Transformation: Revenue Marketing Journey – The Changing Role of Marketing & the RM6 Controls
• Faculty: Amy Hawthorne, Rackspace & Alan Scheik, Cisco Capital

November 14: 2:00 PM EST

• Technology: Marketing Automation Technology and CRM – The Value They Bring
• Faculty: Nancy Harris, Sage

November 28: 2:00 PM EST

• Strategy & People: Create a Revenue Marketing Center of Excellence & Key Roles Required for Revenue Marketing
• Faculty: Liz McClellan, PGi

December 5: 2:00 PM EST

• Process & Content: The Revenue Marketing Process & Content is King
• Faculty: Patty Foley-Reid, Iron Mountain

December 19: 2:00 PM EST

• Results: Marketing Automation Delivers Measurement
• Faculty: Jim Kanir, Billtrust

All RMU participants will receive a copy of the 2012 Lenskold Group / Pedowitz Group Lead Generation Marketing Effectiveness Study plus a new supplemental study, The Impact of Marketing Automation on Marketing Effectiveness.

“Marketing executives are challenged with transforming marketing from a cost center to a revenue center,” said Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer, The Pedowitz Group. “This first series of courses is designed to specifically provide the framework to begin and to optimize this transformation. Marketing executives who attend the RMU will be exposed to real-life best practices from real executive practitioners so they can better prepare for 2013.”

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at 855-REV-MKTG or visit blog.pedowitzgroup.com.

ATLANTA, GA(PRWEB) September 18, 2012

The Pedowitz Group, the authority on Revenue Marketing Transformation™, announces the release of the 2012 Lenskold Group / Pedowitz Group Lead Generation Marketing Effectiveness Study. This unique report highlights how marketers using integrated marketing automation (marketing automation plus CRM) are outgrowing their competition by directly impacting revenue. Download: http://revmarketer.pedowitzgroup.com/2012-lenskold-marketing-automation-report.html

Key Findings

• Companies outgrowing their competitors are more likely to use integrated marketing automation (66% vs. 50%).
• Companies using integrated marketing automation are more likely to have an organizational structure in place (49% vs. 24%) and key processes in place (56% vs. 22%) to manage lead gen marketing effectiveness.
• Companies using marketing automation and ROI metrics are much more likely to report an increase in total revenue marketing contribution (69% vs. 19%).
• In companies using marketing automation, 28% report an increase in revenue per sale.

Watch the CRMSoftware.TV video featuring study producers Debbie Qaqish and Jim Lenskold, as they share report highlights http://www.crmsoftware.tv/videos/b2b-lead-generation-key-findings/.

“Companies want to know what they can expect from marketing automation from a ROI standpoint before they invest,” said Debbie Qaqish, Principal and Chief Revenue Marketing Officer, The Pedowitz Group. “They are now looking at how to run marketing as a profit center, not a cost center. Until now, little measurable data existed to help make this case.”

The 2012 Lead Gen Marketing Effectiveness study was conducted in August via an online survey distributed to Demand Gen Report’s subscriber base. The sampling was supplemented by Pedowitz Group’s contacts and social networks. Input was gathered and analyzed from 373 B2B marketers, across the globe. The largest portion of those surveyed worked for companies with annual revenues higher than $50M (38%) operating in the technology space (41%).

“Executives can bring lead generation effectiveness to higher levels with marketing automation that is supported with processes, sales alignment and measurement of key outcomes including ROI and revenue,” says Jim Lenskold, President of Lenskold Group. “Driving growth and financial contribution demonstrates marketing accountability and earns credibility.”

Download the 2012 Lenskold Group / Pedowitz Group Lead Generation Marketing Effectiveness Study: http://revmarketer.pedowitzgroup.com/2012-lenskold-marketing-automation-report.html

About Lenskold Group

Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, “Marketing ROI, The Path to Campaign, Customer and Corporate Profitability.” To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at http://www.lenskold.com or call 732-292-2600.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at 855-REV-MKTG or visit blog.pedowitzgroup.com.

The Pedowitz Group, the authority on Revenue Marketing Transformation™, announces its induction into the 2012 Inc. 500, which represents the top tier of the Inc. 5000. An exclusive listing of the nation’s fastest-growing private companies, this ranking takes a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

The Pedowitz Group, the authority on Revenue Marketing Transformation™, announces its induction into the 2012 Inc. 500, which represents the top tier of the Inc. 5000. An exclusive listing of the nation’s fastest-growing private companies, this ranking takes a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

Jeff Pedowitz founded The Pedowitz Group in 2007 with a mission to help marketers become successful Revenue Marketers® and drive revenue within their organizations. Since then, the company has earned multiple awards, including being named one of the fastest growing private companies in Atlanta for the last two years. In 2011 Jeff and his partner, Debbie Qaqish, Chief Revenue Marketing Officer, were recognized as two of the Top 10 Most Influential People in Sales Lead Management.

“Being an Inc. 500 company is a major accomplishment, especially given today’s challenging marketplace,” Jeff said. “This is the first year we were eligible to compete for the Inc. 500/5000 and to come in at the top tier is immeasurably rewarding.”

To make the cut, companies had to have achieved a minimum of 770% in sales growth. The Inc. 500’ s aggregate revenue is $15.7 billion, with a median three-year growth of 1,431 percent. The companies on this year’s Inc. 500 employ more than 48,000 people and generated over 40,000 jobs in the past three years.

The Pedowitz Group joins ranks with companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and others who gained early exposure as members of the Inc. 500|5000. As an Inc. 500 company, The Pedowitz Group will be featured along with the other Inc 500 companies in the September issue of Inc. Magazine. Complete results of the Inc. 500|5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/500.

“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” says Inc. magazine Editor Eric Schurenberg.

Methodology

The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. Companies on the Inc. 500 will be featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/500.

About Inc. and the Inc. 500|5000 Conference

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit http://www.inc.com.

Each year, Inc. and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars—the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. community, both a new class of Inc. 500|5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us October 3–5, 2011, at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona. For information about the 2012 Inc. 500|5000 Conference & Awards Ceremony and to register, visit http://www.inc500conference.com or call 866-901-3205.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group (TPG) is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, TPG helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, TPG has helped over 1000 clients begin the journey to driving predictable, repeatable, and scalable revenue results. Winner of Marketo’s 2012 Partner Excellence award, TPG was further honored when five clients won Revvie awards. For more information on how TPG helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or blog.pedowitzgroup.com.

ATLANTA, GA. May 24, 2012
5 TPG Customers Take Home Revvies for Outstanding Achievement and Leadership in Revenue Performance Management

The Pedowitz Group (TPG), the authority on Revenue Marketing Transformation™, won the Partner Excellence award at the Marketo Global User Summit, May 22 – 24 in San Francisco.
Five TPG clients also received Revvie awards in the following categories:

• Most Successful Global RPM Execution: Citrix
• Most Dramatic Business Impact: Brinker Capital
• Most Innovative Revenue Engine: Rackspace
• Most Innovative Integration with Marketo: Podio
• Social Media Marketing Maven: ELT

See complete list of 2012 Revvie winners:

“The fact that so many of our clients were recognized for their outstanding accomplishments as Revenue Marketers is incredibly rewarding and brings it all full circle.” said TPG CEO and President, Jeff Pedowitz. “Congratulations to all the nominees and winners of this year’s Revvies, you are truly among the best in the business.”
This is the first year Marketo has awarded a Revvie in the category of Partner Excellence. As part of TPG’s commitment to building strong partner relationships, 27 Pedowitz consultants have been certified through Marketo’s recently introduced certification program.
“Being recognized for Partner Excellence is a tremendous honor and is a direct result of TPG’s track record of helping clients successfully transition into high performance Revenue Marketers” continued Pedowitz. “We value our partnership and look forward to helping many more Marketo customers make the most of their marketing investments.”
The Pedowitz Group (TPG) is the world’s largest full-service Revenue Marketing Agency. A two-time Pacesetter winner, TPG helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, The Pedowitz Group has helped over 900 clients begin the journey to driving predictable, repeatable, and scalable revenue results. For more information on how TPG helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or blog.pedowitzgroup.com.

ATLANTA – May 22, 2012
Top Pedowitz Group Execs Reveal 6 Habits of Highly Effective Revenue Marketers at SiriusDecisions 2012 Summit & Marketo Global User Summit 2012

The Pedowitz Group, the authority on Revenue Marketing Transformation™ (RMT), announces its executive presence at two upcoming industry conferences this month: SiriusDecisions Summit 2012, May 22 – 24 in Scottsdale, AZ, and the Marketo Global User Summit 2012, May 23 – 24, in San Francisco, CA.

TPG President and CEO, Jeff Pedowitz will present at SiriusDecisions’ event on the topic of Revenue Marketing Transformation. Jeff will share how enterprise customers have utilized TPG’s proven, six-step process to begin transforming their marketing organizations from a cost center to a revenue center. Jeff has over 20 years of experience leading successful B2C and B2B organizations. His company has placed in the top 50 fastest growing private companies in Atlanta for the second consecutive year and was named a 2012 CRM Watchlist winner in the Consultant/Systems Integration category.

TPG’s Chief Revenue Marketing Officer, Debbie Qaqish, will deliver her Keynote address: The Journey to Revenue Marketing Transformation to over 1200 Marketo users on May 23. Summit attendees are agents of change within their organizations, leading the Revenue Marketing Transformation. Debbie will share the transformational journey of Alex Pelletier of Acquisio, who will join her on stage during this interactive session. Debbie, an internationally recognized speaker, author, and thought leader has been voted one of the top women to watch by the Sales Lead Management Association (SLMA).

Both executives were voted among the Top 10 Most Influential People in Sales Lead Management by the SLMA.
As a part of their presentations, audience members will have an opportunity to conduct their own Revenue Marketing Assessment and see, privately, how they compare to their peers.

The Pedowitz Group – Connect Marketing to RevenueTM
The Pedowitz Group (TPG) is the world’s largest full-service Revenue Marketing Agency. A two-time Pacesetter winner, TPG helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, The Pedowitz Group has helped over 900 clients begin the journey to driving predictable, repeatable, and scalable revenue results. For more information on how TPG helps clients become successful Revenue Marketers®, visit www.pedowitzgroup.com or blog.pedowitzgroup.com.

ATLANTA – April 30, 2012
The Pedowitz Group Named Top 50 Fastest-Growing Private Company by The Atlanta Business Chronicle for Second Consecutive Year

The Pedowitz Group, the authority on Revenue Marketing Transformation™, confirmed its place on Atlanta Business Chronicle’s 2012 Pacesetter list for the second year in a row. The coveted Pacesetter awards recognize Atlanta’s top fastest-growing private companies, based on revenue and employee growth over a three-year period. Coming in at #32 , The Pedowitz Group grew revenues 336% from 2009 to 2011. The employee base grew 300% during this same three year period.

“We are honored and humbled to be named an Atlanta Pacesetter again this year, especially in today’s economy,” said Jeff Pedowitz, founder, president and principal partner, The Pedowitz Group. “The bar is set very high – It’s very gratifying to be listed among such high achieving companies.”

Having completed almost 1000 successful customer engagements in the last 5 years, The Pedowitz Group is the authority and trusted advisor in creating predictable repeatable and scalable revenue streams for its clients. TPG’s RM6 methodology for revenue marketing transformation is key to the evolution from traditional marketing to lead generation to demand generation and finally revenue marketing.

Jeff credits several factors in the agency’s success including:

Exceptional talent with the right skill sets for the job.
Proven methodologies for connecting marketing to revenue.
Focus on building infrastructure and core processes to sustain growth.

The Atlanta Business Chronicle hosted the 17th Pacesetter Awards ceremony recognizing the 50 winning companies at the Cobb Galleria on Friday, April 27. Dan Cathy, president and COO of Chick-fil-A, was the keynote speaker. Read about this year’s Pacesetters in the Atlanta Business Chronicle:

http://www.bizjournals.com/atlanta/print-edition/2012/04/27/2012-pacesetter.html

ATLANTA – February 29, 2012

The Pedowitz Group’s Debbie Qaqish to Reveal 6 Controls for Successful Revenue Marketing Transformation™ via Live Video Stream, March 15
The Pedowitz Group (TPG), the authority on Revenue Marketing, will reveal its innovative approach to Revenue Marketing Transformation™ in a live video cast on March 15. This proven process helps marketing organizations transform from cost centers to revenue centers. Register now for the event.

According to Debbie Qaqish, principal and chief revenue marketing officer of The Pedowitz Group, most B2B CMOs don’t question that revenue is their new strategic imperative. What they question is how to transform from a cost center to a revenue center.

1to1 Magazine Managing Editor, Mila D’Antonio, highlights the dramatic transformation taking place within marketing organizations in her new article, Solving the Revenue Marketing Dilemma. “Today’s marketers are accountable for directly impacting revenue. Ultimately, they must deliver sales qualified leads that make the cash register ring.”

Working with over 900 companies, The Pedowitz Group has identified commonalities among successful organizations in how to achieve each marketer’s unique Revenue Marketing Transformation™ . Six distinct controls (Strategy, People, Process, Technology, Content and Results) allow the marketer to adjust the path and rate of change required to become a revenue center. Though this model is strikingly simple, it provides the marketing executive with a comprehensive visual depiction of their current capabilities and creates a roadmap for change.

“My partner, Jeff Pedowitz, and I recently sat down with Todd Schnick, host of Marketing from the Streets, to discuss Revenue Marketing Transformation™ and how the role of marketing is changing” said Debbie. “Change is difficult to manage, and this interview reveals some of the biggest challenges facing marketers.”

“Every aspect of business has undergone transformation, except marketing” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “We’ve seen the results that can be achieved when marketing executives are focused on change and are committed to tying their performance to revenue. It takes time and a lot of hard work, but this work provides the foundation for the journey to revenue marketing transformation”

Clients following this process are assessed on their current revenue marketing capabilities and a strategy is built to improve those capabilities and to guide and accelerate the pace of change. “From a strategic role, we knew where we wanted to be and knew we had a long way to reach that goal. The Pedowitz Group was the accelerator to help us get from A to B” said Rachel Dennis, director, lead generation for Getty Images.

Two Pedowitz Group Execs Win Top 10 Spots in SLMA’s 2011 50 Most Influential People in Sales Lead Management Competition

Jeff Pedowitz Voted #2 and Debbie Qaqish, #10

The Pedowitz Group, an award winning revenue marketing agency, celebrates two top executives being named to SLMA’s Top 50 Most Influential in Sales Lead Management in 2011. Jeff Pedowitz, CEO, was named the Second Most Influential in Sales Lead Management in 2011. His business partner, Debbie Qaqish, Chief Revenue Marketing Officer, was voted #10.

Sponsored by the Sales Lead Management Association (SLMA), this prestigious industry award is earned by individuals with proven ability to generate significant revenue for their companies and clients by effectively managing sales leads. Winners are selected based on the largest number of votes from their peers. This year’s 7,113 votes represent a 22% growth over 2010.

“This list is comprised of some of my most valued partners, worthy competitors, and trusted friends, to be recognized in this way is extremely gratifying” said Jeff. “Debbie’s high ranking on this list is very well-deserved. Her passionate spirit and innovative contributions to the world of Revenue Marketing” are transforming the way customers create revenue.

“Industry mavericks like Jeff and Debbie are shaping the future of the sales and marketing industry” noted SLMA executive director, James Obermayer. “The fact that two folks from the same company ranked in the Top 10 really says it all.”

“Jeff and I really believe in our approach, our people, and each other” Debbie added. “Thank you to all who voted, and to everyone at The Pedowitz Group for your confidence.”

This is Jeff’s second consecutive year to be named to SLMA’s Top 50 Most Influential and Debbie’s first. Earlier this year, Debbie was named SLMA’s Top 20 Women to Watch.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. For more information about SLMA, call Sue Campanale at 714-637-6989. The SLMA also hosts its weekly SLMA Radio program, which reports the news of lead management and interviews CEOs and CMOs in B2B and B2C. Membership in the SLMA is free. To learn more, visit www.salesleadmgmtassn.com.