The Revenue Marketing™ Consulting Firm
President & CEO

Jeff has over 25 years of experience leading successful B2C and B2B organizations. As founder and president of The Pedowitz Group, Jeff is responsible for setting the company’s vision and strategic direction along with managing all daily operations. Widely recognized as an industry expert and thought leader, he frequently writes and speaks on a variety of topics related to Revenue Marketing™, demand generation, marketing operations and marketing technology.

Prior to founding The Pedowitz Group, Jeff served as vice president of professional services for Eloqua, one of the world’s leading providers of demand generation software. While there, he spearheaded a best practices consulting organization from the ground up and helped Eloqua achieve a significant thought leadership position in the marketplace.

Jeff began his career with Subway Sandwiches, where he successfully built a territory to include 35 owned and franchised stores. From there, he held key leadership and executive positions with Computer Associates, SmartTime Software, and Salesnet.

Jeff received his Bachelors of Science degree in Marketing from Penn State University.

Chief Services Officer

As chief services officer of The Pedowitz Group, Bruce is focused on delivering results-oriented services to the agency’s rapidly expanding client base. He is responsible for the company’s global consulting services and support and is also a member of its executive board.

Bruce’s career represents more than 20 years of experience leading groundbreaking information technology solutions and launching new business initiatives for companies including IBM, BearingPoint, KPMG and

Bruce regularly speaks at industry, customer and partner events and currently serves on the boards of a number of emerging technology companies focused on areas such as SaaS, Cloud computing and social networking. He is often featured in leading magazines and periodicals including the Wall Street Journal,, CRM Magazine and InformationWeek.

Chief Strategy Officer

Debbie is a nationally recognized thought leader, innovator and speaker in Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is the author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations. She coined the term “Revenue Marketer” in 2011.

As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie is also PhD candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

Chief Financial Officer

Gary Flicker is chief financial officer at The Pedowitz Group and is responsible for all financial activities of the company. Gary has 30 years of accounting, financial reporting, analysis and tax experience from a variety of companies.

Previously, he was employed by two national CPA firms and has served in a vice president / financial director position for a multi-billion dollar publicly traded company. Gary also worked as the financial director of a boutique investment / merchant banking firm, and was employed by two different publicly traded corporations as the chief financial officer. In addition, Gary founded the firm Flick Financial, which was established to assist businesses and individuals with all of their financial and tax needs.

Gary is a Certified Public Accountant in the states of Georgia and New York and is a member of the American Institute of Certified Public Accountants.

VP, Sales

Scott Benedetti serves as Vice President of Sales at The Pedowitz Group where he is accountable for helping TPG and its client organizations achieve measurable revenue results. He is obsessed with helping customers along their Revenue Marketing™ journey to transform their operations from a cost center to a revenue center. He possesses a unique combination of sales, demand generation, marketing operations and consulting experience along with the drive required to lead The Pedowitz Group’s sales team.

Throughout his career Scott has been a successful sales and marketing professional in the enterprise software space, delivering applications to a wide variety of vertical industries. For the last nine years, Scott executed a dual role as CRM and marketing automation catalyst, evangelist, administrator and sales executive.

Kevin Joyce
CMO & VP Strategy Services

Kevin Joyce is CMO and vice president of strategy services with The Pedowitz Group. He holds a unique combination of marketing skills and sales experience that helps companies to bridge the gap between sales and marketing.

Kevin is a marketing executive with 35 years of experience in high tech, holding positions that include engineering, marketing, and sales. For more than 16 years, Kevin has worked with SMB to enterprise companies on their journeys to transform their demand generation strategies as it relates to the six key components of a successful Revenue Marketing™ engine: strategy, people, process, technology, customers and results.

Kevin has successfully launched numerous products and services as a director of product marketing at Sequent, as a director of sales at IBM, as vice president of marketing at Unicru, and as CEO at Rubicon Marketing Group. He holds a BS in Engineering from the University of Limerick, Ireland and an MBA in Marketing from the University of Portland.

VP, Revenue Marketing Cloud

Evan Whitenight is the vice president of revenue marketing cloud with The Pedowitz Group and is responsible for leading the senior technical services delivery team. He combines his deep understanding of marketing and sales technologies, contact data management skills, and best-practice demand generation experience to deliver outstanding results for our clients.

Evan is a marketing executive with 20 years of experience in high tech, holding various positions in sales, marketing, product marketing, and sales and marketing leadership. For the last 10 years, he has strived to leverage technology and processes to drive Revenue Marketing adoption across all of roles he has contributed to and overseen.

Prior to joining The Pedowitz Group, Evan has successfully lead global marketing and inside sales for a number of high tech B2B software and data service companies as well as being a noted speaker within the Marketing Automation and Sales and Marketing space. He holds a BS in Chemistry from the University of Texas at Austin and an MBA in Marketing from the St. Edward’s University.

VP, Human Resources

Cherie Pedowitz is the vice president of human resources at The Pedowitz Group. Her responsibilities include compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration and training.

Cherie has 20 years of operational and managerial experience. Her diverse background includes key roles in insurance, real estate and marketing.

Prior to TPG, Cherie worked at Pennsylvania Manufacturer’s Association and the law firm of Garber and Guralnick. She holds a Bachelor of Arts and Sciences in Business & Communications from the University of Arizona.

VP, Client Mgmt / Consulting

Angela Sanders is the Vice President of Client Management and Consulting Operations at the Pedowitz Group and is responsible for consistent internal operations to improve consulting efficiency and client satisfaction. She is a veteran marketer who understands the business and client needs for tight project management and high quality deliverables.

Angela has over 15 years of experience in helping marketing organizations grow from traditional marketing to robust Revenue Marketing. Prior to joining TPG, she worked for Aon Risk Services where she tracked over $25M annually to marketing efforts. She has worked with companies of all sizes across various industries.

Angela holds a BA from Purdue University and an MBA from Northwestern University.

Chief Architect

Steve Nakata is chief architect at The Pedowitz Group, where he manages complex technical implementations and integrations of marketing automation and CRM platforms. Steve oversees the development of technical capabilities into new areas that enhance the customer experience. He also leads the data management services practice providing data hygiene, data audit and enrichment, data remediation, and data governance services and best practices to TPG clients. Steve has more than 25 years of marketing and engineering experience in industries including identity management, systems management, semiconductor, telecommunications and aerospace/defense.

Previously, Steve was the director of technical marketing at Ping Identity and was instrumental in the launch of their flagship product, PingFederate. As their first marketing hire, he established and executed the various marketing processes from the ground up. Prior to this, Steve held leadership roles at Motive and IBM/Tivoli Systems.

Early in his career, Steve was literally a ‘rocket scientist’, working at NASA on a variety of projects including robotics research for the International Space Station and a return-to-earth unmanned spacecraft.

Caitlin Culbert
Director, Marketo Practice

Caitlin Culbert is Marketo Practice Director at The Pedowitz Group and is responsible for leading the Marketo services delivery team, where she manages a team of Marketo Experts, the Marketo Partnership and solution development for Marketo projects. Caitlin’s greatest strengths are her drive and leadership. She thrives on challenges, particularly those that expand the company’s reach. She has experience working with clients in numerous industries, including telecommunications, financial services, manufacturing, technology and sports. She has experience in presenting at industry conferences, workshops and seminars.

Caitlin has more than 10 years of experience in marketing, and marketing technologies with specialization and certifications in Marketo, HubSpot and

Caitlin holds a BS from Kennesaw State University in Communications and Sociology.

Lori Haberman
Sr. Project/PMO Manager

As the Senior Project Manager and PMO Manager at The Pedowitz Group, Lori Haberman overseas the Project Management Office (PMO). She is responsible for ensuring optimal organization alignment and effective strategy execution. This includes risk mitigation and resource alignment; and overseeing project management consistency across cross-functional teams.

Lori has more than 20 years of experience in operations and project management and she has worked with companies of all sizes across various industries. Prior to TPG, Lori served in the United States Marine Corps. as a Communication Electronics Maintenance Chief.

Lori holds a BS in Business/Information Systems from University of Phoenix.

Majda Anwar
Campaign Strategy Manager

Majda Anwar is a Revenue Marketing Coach and the manager for Campaign Strategy at The Pedowitz Group. She has been with TPG for 8 years working with clients to connect business objectives to results through campaign strategy and design. Majda brings both strategic and technical value to client as she is a Marketo Certified Consultant.

Majda holds a BS in Business from Georgia Tech.

Jon Searle
Inbound Marketing Manager

Jon Searle manages the Inbound Marketing team at The Pedowitz Group to ensure all best practices around inbound marketing, tracking, metrics and analytics are implemented or planned. He has built or restructured many search/Internet marketing agencies to obtain best practices while increasing clientele for search marketing services.

Jon has worked as a developer building websites in Perl, CGI, MySQL and PHP. He has worked with many large clients as the Internet blossomed. After learning about basics of SEO from first interactions with Google, he never looked back and continued on that path for the last 16+ years.

He has a BS in Computer Science from University of Phoenix – Utah Campus.