GrokDotCom By Future Now

It’s a commonplace on the Internet that the traditional 30-second TV spot is dying.  What with increasing media fragmentation, the new “attention economy,� and TiVo/DVR’s, etc, etc.

Of course, there have always been some level-headed voices of dissent, but it was still interesting to read this bit of research on the…

This year, 45% of Americans made a new year’s resolution to loose weight. And, of these people, there are two different approaches to improvement.

1. The crash diet, where you could loose a bunch of weight in a short period of time (and then usually put it right back on, plus some).

2.…

ESPN.com - 2009 first major redesign

In the first major redesign of the new year, ESPN.com unveils it’s latest redesign today, after two weeks in “private” Beta for it’s Insider subscribers.  Despite the two week focus group, today’s redesign doesn’t appear noticeably different from the version that launched privately 12/15.  Their…

“There’s no reason to become alarmed, and we hope you’ll enjoy the rest of your flight. By the way, is there anyone on board who knows how to fly a plane?â€�

- Elaine in the movie Airplane

Does looking at an instrumentation panel like this (picture on the left) create feelings of…

Bryan Eisenberg killing web analysts? That is surprising!

More than five years after helping to establish the Web Analytics Association has Bryan finally gone completely nuts?

Has Bryan given up on Web Marketing and Analytics: Process, Talent & Tools?

Has Bryan turned on his friends and now hunting for Avinash, Eric, Jim and all these…

In the column, “Calling You to Action,” I covered the basics of optimizing the calls to action on your site. The column prompted this comment from “Florida Design” that appears on our blog:

I keep telling people this. I don’t think that optimizing a site for conversion is a “Call to…

Don’t miss the 15 year old and still current Calvin & Hobbes on the financial crisis http://bit.ly/RqdH.

Don’t miss my interview with David Szetela on PPC Rockstars today. You’ll hear us discuss the top page and ad elements that every PPC advertiser should test.

What do you think - Is Twitter the Next Second…

Our friends over at FormArmor have asked us to take their survey on ‘The Hidden Cost of Web Form Abuse.’

Web Form Abuse is an important topic due to the following:

1. Form abuse continues to plague site operators and marketers, big and small
2. Anti-spam measures, like CAPTCHAs, don’t seem to work very well
3. CAPTCHAs don’t…

In case anyone has ever questioned our emphasis on the power of the Unique Value Proposition, we thought we’d publish this brief case study.

Unique Value Proposition (or Unique Campaign Proposition), is a brief, concise statement about what makes your website/business unique, and why customers should buy from you and not your…

We write a lot about linking especially when it comes to persuading readers to take action.

There are a lot of objections to linking, especially linking off the website. The web & the HT in HTML is all about links.

I won’t go there today.

This blog post about New York Times columnist Frank…