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Ms. Qaqish is a principal in The Pedowitz Group, a consulting
firm and Eloqua partner.
An acknowledged expert on driving revenue through demand
generation techniques, marketing automation technologies and the
integration of sales and marketing, Ms. Qaqish is a frequent
speaker and writer in the industry.
Look for her next article "The Demand Generator" in the
March issue of myCRMcareer.com. |
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The Five Phases of Demand GenerationThe expectations for the B2B marketer are changing and changing quickly. Just think about your last discussion with your CEO in which he asked “What contribution are you making to the company?” and you will see the future for the B2B marketer. The average VP of Marketing lasts 22 months primarily due to missed and misaligned expectations. Today’s B2B marketer has a lot on their plate and the best way to claim success and drive revenue is to become a highly effective Demand Generator.
Debbie Qaqish of The Pedowitz Group recently spoke on this
evolutionary topic. (Click
here to listen to the interview.)
In the segment, she shares the Five Phases of
Demand Generation and highlights the three major trends - the
internet, buying behavior and the use of marketing automation in
both sales and marketing - as the key drivers in the shift of
the B2B marketing role.
This interview is filled with best practices and expert
insight on how to successfully implement and integrate a Demand
Generation program that produces a tangible revenue result.
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