| Bullblog |
There Are 2 Types of People in the World . . .
Well, actually, there may be 3 or 4, according to Roy H. Williams, author of the Wizard of Ads books.
“Your business has only 3 or 4 customers living at thousands of different addresses. Your marketing should be crafted to reflect the preferences of each of them.”
As a copywriter, these couple of sentences have a liberating [...] |
Holiday e-cards: The good and the ugly
The e-cards started landing in my inbox last week and I have to say, there’s quite a range of quality. I love that online marketers have backed away from wasteful paper cards. But to my way of thinking, the holiday e-card should not be a throwaway project that goes to the poor souls who don’t [...] |
Persona Pugilism
Is it me or does the marketing war between Apple and Microsoft give you high school flashbacks? I would have loved to be a fly on the wall when advertising giant TBWA came up with the Mac and PC characters for Apple’s “Get a Mac” ad campaign.
In case you’ve been off the grid for a [...] |
Straightforward vs. Boring
Target marketing has a solid article this week with some common-sense advice on subject lines. This is an easily-ignored area for a lot of e-mail marketers, and it shouldn’t be. All the great planning in the world won’t help the conversion rate of your e-mail asset if nobody bothers to open it.
I do disagree on one piece of advice regarding [...] |
E-mail Is Dead. No…Wait!
In this month’s Marketing Watchdog Journal we took a little stroll down memory lane to review the findings from our BullData feature throughout the year. In each issue of Marketing Watchdog Journal, we share selected results from polls and surveys we conduct among the Bulldog community. Marcom specialist Tom Pearson laid them all out and took [...] |
A Quick Lesson in E-mail Marketing from the Moody Blues and Elvis
In 1972, the Moody Blues’ saccharine “Nights in White Satin” was knocked off the pop music charts by Elvis Presley’s “Burning Love.”
Think about this dethroning the next time you write a B2B marketing e-mail. Is your copy self-important, over-the-top, and fluffy, or is it a simple, to-the-point message?
Radio listeners in 1972 opted for Elvis’ concise, [...] |
Gone in 51 Seconds
I recently saw a blurb on EmailStatCenter.com that usability guru Jakob Nielsen said that readers only allot 51 seconds to e-mail newsletters.
51 seconds?
51 seconds is an eternity.
I write a lot of e-mail copy. And if I thought the reader was going to spend the better part of a minute on my prose, I’d take the [...] |
You Nurture Your Relationship with Your Spouse, Don’t You?
If ever there is an overused analogy when it comes to marketing, it’s got to be the dating analogy: you don’t ask someone to marry you the first time you meet them, you need to work at the relationship, you need to figure out where and why you are compatible, you need to be aware [...] |
Are your Sales & Marketing Functions in Harmony or Discord?
Sales and Marketing Functions must work in harmony to create and retain lead marketing balance. When they don’t and work in silos, many departments are impacted; sales, marketing, corporate communications, finance and business operations. Compare lead marketing to an ecosystem. An ecosystem is defined as an interactive system established between a group of living creatures [...] |
Craft the E-mail that Gets ‘em in the Seats
Long ago* at Bulldog, when we were a company that focused primarily on planning and execution of Webinars, we’d refer jokingly to the process of audience creation as “getting butts in seats.” This was virtual butts in virtual seats, but the point was the same. Reaching the right people and generating enough interest to get [...] |
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